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master's thesis
Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine
Rijeka: University of Rijeka, Faculty of Economics and Business, 2019. urn:nbn:hr:192:780766
Jozić Brezak, Violeta
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Jozić Brezak, V. (2019). Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:780766

Jozić Brezak, Violeta. "Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:780766

Jozić Brezak, Violeta. "Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:780766

Jozić Brezak, V. (2019). 'Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:780766

Jozić Brezak V. Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2019 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:192:780766

V. Jozić Brezak, "Uloga komunikacije u pregovaranju u okviru sektora dentalne medicine", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:192:780766

Metadata
TitleUloga komunikacije u pregovaranju u okviru sektora dentalne medicine
Title (english)Role of communication in negotitation in dental medical sector
AuthorVioleta Jozić Brezak
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ljudski potencijal najvažniji je čimbenik uspjeha poduzeća. Za postizanje visoke razine kreativnih mogućnosti, motivacije, odanosti, samopouzdanja, koje bi za posljedicu imalo visoku razinu utjecaja na uspješnost poslovanja nekog poduzeća bitan faktor čini uspostava dobre ili zadovoljavajuće komunikacije. Poslovna komunikacija unutar poduzeća u današnjim zahtjevnim uvjetima poslovanja je postala kreativan element poduzeća. Komunikaciju u organizaciji najčešće uz verbalnu komponentu čini i neverbalna komponenta koja čini značajan dio u oblikovanju, prijenosu i razumijevanju poruke. Istraživački problem je važnost neverbalne komunikacije kao sastavnice verbalne komunikacije koja utječe na interakciju ljudi, motivaciju, stvaranje dojma o osobi. U današnje vrijeme dentalna medicina se razvija vrlo brzo u skladu s razvojem informacijske tehnologije. Samim time mijenjaju se i pacijenti, rastu njihove želje i potrebe, ali i njihova informiranost. Sve navedeno implicira razvoj interaktivnog modela komunikacije između doktora, asistenata i pacijenata sa svrhom pružanja što bolje i kvalitetnije usluge i ostvarenja zadovoljstva pacijenata.
Abstract (english)
Human potential is the most important factor in a company's success. Establishing good or satisfactory communication is an important factor for achieving a high level of creative opportunities, motivation, loyalty, confidence, which would result in a high level of impact on the success of an enterprise. In today's demanding business environment, business communication within the company has become a creative element of the company. Communication in an organization is usually accompanied by a non-verbal component, which forms a significant part in the design, transmission and understanding of the message. The research problem is the importance of non-verbal communication as a component of verbal communication that influences people's interaction, motivation, making impression of a person. Nowadays, dental medicine is developing very fast in line with the development of information technology. As a result, patients change, their desires and needs grow, as well as their awareness. All of the above implies the development of an interactive model of communication between doctors, assistants and patients for the purpose of providing the best and highest quality services and achieving patient satisfaction.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:780766
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-03 17:57:53