Trends in the market show that the desire and need for health, physical strength and the maintenance of slim and youthful lines are on the rise. There is a visible increase in demand for treatments and effective, natural and durable weight loss methods. Having a strong, sporty and slim body is the desire of almost every person. The consequence of this increased interest in the "full form" is the strong development of fitness centers. The business sector of fitness and aesthetic improvement is constantly growing and developing, and is considered the fastest growing sector after the IT industry. In consumer habits and attitudes, certain values change, but also awakening awareness of how much physical exercise affects the physical and mental segment of human development. Just because of these changes the fitness industry has a great development potential in the upcoming period. The project is a set of unique and temporary activities that, through elaborated methodology, lead to achieving a goal while project management represents the entire process that brings resources into a structured form to achieve the defined goals. The same structure of project management implies classical management settings such as: planning, organizing, managing human resources, managing and controlling, and budgeting and time planning. These elements will be shown in the lifecycle stages of the fitness center opening project. The topic of the graduate thesis is project management on the example of the opening of fitness center FIT LAB. The fundamental working hypothesis is to evaluate the viability of opening the fitness center FIT LAB with the systematic market research and applying economic market indicators. Furthermore, the aim is to answer the following questions. The aim of the study was to determine the feasibility of the FIT LAB Fitness Center project by analyzing economic-market indicators, as well as to find out about the characteristics of project management and the elements of the project to open the fitness center.