prikaz prve stranice dokumenta The rise of influencer marketing in the beauty industry
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undergraduate thesis
The rise of influencer marketing in the beauty industry
Rijeka: University of Rijeka, Faculty of Economics and Business, 2019. urn:nbn:hr:192:640636
Šugar, Manuela
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Šugar, M. (2019). The rise of influencer marketing in the beauty industry (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:640636

Šugar, Manuela. "The rise of influencer marketing in the beauty industry." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:640636

Šugar, Manuela. "The rise of influencer marketing in the beauty industry." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:640636

Šugar, M. (2019). 'The rise of influencer marketing in the beauty industry', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 17 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:640636

Šugar M. The rise of influencer marketing in the beauty industry [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2019 [cited 2024 May 17] Available at: https://urn.nsk.hr/urn:nbn:hr:192:640636

M. Šugar, "The rise of influencer marketing in the beauty industry", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:192:640636

Metadata
TitleThe rise of influencer marketing in the beauty industry
Title (croatian)Važnost influencer marketinga u industriji ljepote
AuthorManuela Šugar
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2019-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The aim of this paper is to analyze and explain the rise and growth of social media influencers, in particular a specific niche of YouTube influencers called beauty gurus. Throughout the paper different definitions from various literatures are given for the terms: influencer, influencer marketing, social media influencer and beauty guru. It is also elucidated why an increasing number of internationally recognized brands are starting to work with influencers. Furthermore, this paper will also touch upon the topic of men in the beauty industry and how they are trying to promote the message of inclusivity. For the purpose of this paper, content analysis has been conducted on over 982 videos from three different YouTubers: NikkieTutorials, James Charles and Rosie Huntington-Whiteley. Analysis showed that influencers have specific personality traits and characteristics that make them influential. Conclusion of this paper is that the social media influencer phenomenon still hasn’t reached its final peak and that an even greater breakthrough of influencers in the beauty industry can be expected in the future.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:640636
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2020-01-30 09:16:14