prikaz prve stranice dokumenta The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
  Download
PDF 1.45 MB
Scientific paper - Original scientific paper
The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
Economic research - Ekonomska istraživanja, 32 (2019), 1; 2252-2268. https://doi.org/10.1080/1331677X.2019.1645713
Lončarić, Dina; Perišić Prodan, Marina; Dlačić, Jasmina

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Lončarić, D., Perišić Prodan, M. & Dlačić, J. (2019). The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic research - Ekonomska istraživanja, 32. (1), 2252-2268. doi: 10.1080/1331677X.2019.1645713

Lončarić, Dina, et al. "The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers." Economic research - Ekonomska istraživanja, vol. 32, no. 1, 2019, pp. 2252-2268. https://doi.org/10.1080/1331677X.2019.1645713

Lončarić, Dina, Marina Perišić Prodan and Jasmina Dlačić. "The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers." Economic research - Ekonomska istraživanja 32, no. 1 (2019): 2252-2268. https://doi.org/10.1080/1331677X.2019.1645713

Lončarić, D., Perišić Prodan, M. and Dlačić, J. (2019) 'The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers', Economic research - Ekonomska istraživanja, 32(1), pp. 2252-2268. doi: 10.1080/1331677X.2019.1645713

Lončarić D, Perišić Prodan M, Dlačić J. The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic research - Ekonomska istraživanja [Internet]. 2019 [cited 2024 May 17];32(1):2252-2268. doi: 10.1080/1331677X.2019.1645713

D. Lončarić, M. Perišić Prodan and J. Dlačić, "The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers", Economic research - Ekonomska istraživanja, vol. 32, no. 1, pp. 2252-2268, 2019. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:935668. [Accessed: 17 May 2024]

Metadata
Title (english)The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
AuthorDina Lončarić
AuthorMarina Perišić Prodan
AuthorJasmina Dlačić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this paper is to explain the role of market mavens in the tourist sector and to explore the importance of tourist experience co-creation in increasing loyalty to service providers. A survey was conducted on a sample of 425 Croatian residents who had travelled at least once in the year before the study. Two hypotheses were set and empirically tested by partial least square structural equation modelling (PLS-SEM). This research confirms that market mavens are inclined to share tourist experiences and to engage in tourist experience co-creation. It also shows that if market mavens are co-creating tourist experience with travel professionals they are more likely to continue to collaborate with the same service provider, hence, demonstrating loyalty. This paper contributes to knowledge of consumer behaviour in tourism by emphasising the role of market mavens in co-creating tourist experience. The scientific contribution is found in testing the influence of market mavens on co-creating tourist experience and loyalty to service providers. The paper also explains the implications for service providers in tourism. Learning about the influence of market mavens on the process of co-creating tourist experience can help service providers to engage more with these individuals to enhance their loyalty.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEconomic research - Ekonomska istraživanja
Numberingvol. 32, no. 1, pp. 2252-2268
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2019.1645713
URN:NBNurn:nbn:hr:192:935668
Publication2019
Document URLhttps://hrcak.srce.hr/229539
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-29 11:50:13