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master's thesis
Poslovno pregovaranje blogera i influencera
Rijeka: University of Rijeka, Faculty of Economics and Business, 2020. urn:nbn:hr:192:190513
Brckan, Ana
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Brckan, A. (2020). Poslovno pregovaranje blogera i influencera (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:190513

Brckan, Ana. "Poslovno pregovaranje blogera i influencera." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:190513

Brckan, Ana. "Poslovno pregovaranje blogera i influencera." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:190513

Brckan, A. (2020). 'Poslovno pregovaranje blogera i influencera', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:190513

Brckan A. Poslovno pregovaranje blogera i influencera [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:192:190513

A. Brckan, "Poslovno pregovaranje blogera i influencera", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:190513

Metadata
TitlePoslovno pregovaranje blogera i influencera
AuthorAna Brckan
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mnogo prije našeg doba pregovaranje je bilo sastavni dio života svakog pojedinca. Bilo da samo dobri ili loši pregovarači svima nam je to urođeno. Nekada se s vremenom stjecalo iskustvo koje je usavršavalo tu vještinu. Danas je to izuzetno cijenjena i važna vještina koja se usavršava i nadograđuje kroz obrazovanje, različite tečajeve i seminare, ali i životnim iskustvom. Prodire u svaku sferu privatnog i poslovnog života, pa je tako neophodno i u internet marketingu. Izrazu koji se koristi za opisivanje onoga čime se bave blogeri i influenceri. Ovaj rad upravo je usmjeren da pobliže istraži i objasni taj novi način bavljenja marketingom i zanimanja novog suvremenog doba.
Abstract (english)
Long before our time, the negotiation was part of everyone's everyday life. Whether we are bad or good negotiators, we all have it in us. It used to take time to make for practicing the skill until perfection. Nowadays, it is especially appreciated and important skill that needs to be learned and improved through education, various courses, and seminars, but also with life experience. It penetrates every sphere of private and business life, and inevitably into online marketing. With this term, it is possible to describe what bloggers and influencers do. This paper is pointed at exploring and explaining the mysterious ways of marketing and the profession of the new modern age.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:190513
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-13 17:08:31