prikaz prve stranice dokumenta Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu
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undergraduate thesis
Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu
Rijeka: University of Rijeka, Faculty of Economics and Business, 2020. urn:nbn:hr:192:233216
Kajfeš, Iva
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Kajfeš, I. (2020). Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:233216

Kajfeš, Iva. "Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:233216

Kajfeš, Iva. "Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:233216

Kajfeš, I. (2020). 'Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:233216

Kajfeš I. Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:233216

I. Kajfeš, "Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:233216

Metadata
TitlePromocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu
Title (english)Promotion of the Plitvice Lakes National Park on the international market
AuthorIva Kajfeš
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad naslova Promocija Nacionalnog parka Plitvička jezera na međunarodnom tržištu bavi se pitanjem predstavljana turističke destinacije na inozemnom tržištu. Međunarodni marketing turističke destinacije predstavlja promidžbu u više od jedne zemlje. Turizam je specifičan oblik međunarodne razmjene, a turističko tržište pretežno turistička usluga stoga se nameće potreba specifičnog pristupa u primjeni promocijskih aktivnosti u turizmu. Promociju turističke destinacije možemo definirati kao splet komunikacijskih aktivnosti koje se poduzimaju kako bi se utjecalo na javnost o kojoj ovisi prodaja turističkih proizvoda ili usluge destinacije. Promocija turističke destinacije podrazumijeva informiranje, uvjeravanje i podsjećanje ciljne javnosti putem različitih instrumenata promotivnog miksa: oglašavanja, odnosa s javnošću, nastupa na sajmovima, unapređenja prodaje i ostalih oblika promocije poput promocije putem Interneta. U ovom radu analiziraju se navedeni instrumenti promotivnog miksa kao i strategije nastupa na međunarodnom tržištu na primjeru Nacionalnog parka Plitvička jezera.
Abstract (english)
The thesis entitled Promotion of the Plitvice Lakes National Park on the International Market deals with the issue of presentation tourist destinations on the foreign market. International marketing of a tourist destination is promoted in more than one country. Tourism is a specific form of international exchange, and the tourism market is predominantly a tourism service, so the need for a specific approach is imposed in the implementation of promotional activities in tourism. We can define the promotion of a tourist destination as a combination of communication activities that are undertaken to influence the public on which the sale of tourist products or services depends. The promotion of a tourist destination involves informing, persuading and reminding the target public through various instruments of the promotional mix: advertising, public relations, appearing at trade shows, sales promotion and other forms of promotion such as online promotion. This paper analyzes the mentioned instruments of the primitive mix as well as the strategies of appearing on the international market on the example of Plitvice Lakes National Park.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:233216
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2020-12-08 09:31:53