Zara S.A. is a Spanish retailer founded in 1975 and is the fast fashion ruler on the market, thanks to a probably the best supply chain in that industry sector. Human resource management (HRM) includes the practice of recruiting, hiring, deploying and managing an organization's employees. There are eleven subfunctions of the HRM function conducted in the newly open Zara Korzo, in Rijeka. The job analysis is practiced on the global level. Stores have a uniform way of performing; therefore, all the job descriptions are essentially the same. Managing of all the new employments and trainings is centralised in the HR Zagreb’s headquarters. Human resource planning (HRP) allows company to plan and keep a constant supply of skilful employees. Challenges include rapid technological advancement of AI, fast-growing use of online shopping and investments into modern and luxurious shops. The selection process differs in accordance with the complexity and rank of the required position. Introduction programme includes presentation of the store and the work area, members of the staff, culture of the work area, job specific training and development, health and safety procedures while career development options are quite present, accessible and promoted by management. Educations are focused to the new trends for each season as well on nationwide managerial trip educations. Employee motivation as the basic feature of the HR management is focused on the fair and regular payment, benefits like payment bonuses or discounts and good, stress-free working conditions. A performance tests and informal interviews are used to collect feedback about the employee’s development and productivity. The function identification of managerial talent happens on daily basis through constant managerial open communication and involvement into working processes. Redundancies were happening quite rarely in the last few years because of constant expanding but now are strongly affected by Covid-19 crisis. Ethical behaviour is important part of company’s culture at many levels including zero tolerance of discrimination, respecting of privacy and modern, safe and secure working environment.