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professional thesis
Trendovi u potrošnji ekološki odgovornih potrošača
Rijeka: University of Rijeka, Faculty of Economics and Business, 2020. urn:nbn:hr:192:380586
Živolić, Joelle
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Živolić, J. (2020). Trendovi u potrošnji ekološki odgovornih potrošača (Professional thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:380586

Živolić, Joelle. "Trendovi u potrošnji ekološki odgovornih potrošača." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:380586

Živolić, Joelle. "Trendovi u potrošnji ekološki odgovornih potrošača." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:380586

Živolić, J. (2020). 'Trendovi u potrošnji ekološki odgovornih potrošača', Professional thesis, University of Rijeka, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:380586

Živolić J. Trendovi u potrošnji ekološki odgovornih potrošača [Professional thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:192:380586

J. Živolić, "Trendovi u potrošnji ekološki odgovornih potrošača", Professional thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:380586

Metadata
TitleTrendovi u potrošnji ekološki odgovornih potrošača
Title (english)Consumption trends of ecologically responsible consumers
AuthorJoelle Živolić
MentorJasmina Dlačić (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberJasmina Dlačić (član povjerenstva)
Committee memberSlavica Cicvarić Kostić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Unutar ovog rada analiziraju se potrošačke navike potrošača i općenito hrvatskog stanovništva u odnosu s njihovim razinama zelenih vrijednosti i ekološki odgovorno ponašanja. Značajni pojmovi koji se analiziraju unutar ovoga rada su očuvanje okoliša, ekološka odgovornost i ponašanje koje se može opisati kao ekološki odgovorno. Prikazuju se različiti teoretski modelima iz kojih je moguć nastanak ekološki odgovornog ponašanja. Ekološku odgovornost se prikazuje kao globalnu pojavu koja je lokalno različita ovisno o lokalnim ekološkim problemima. Nastavno prikazuje se sinteza prethodnih istraživanja o ekološkim problemima u drugim državama i regijama. Navedene ekološke probleme se uspoređuje s prioritetima ekološke odgovornosti u pojedinim svjetskim makroregijama. Navedenu povezanost se postavlja kao teoretski okvir rada i potom se prikazuju rezultati istraživanja ekološke odgovornosti na hrvatskom primjeru unutar navedenog okvira. Rezultati istraživanja se diskutiraju te se izvode zaključci s obzirom na druge države, prethodna istraživanja ali i rezultata ove studije. Time se osigurava teoretski okvir unutar kojega ovaj rad pokušava stvoriti sliku razine i kategorizacije ekološke odgovornosti hrvatskih potrošača. Zaključuje se kako je hrvatske potrošače moguće kategorizirati u četiri različite skupine ovisno o razini ekološke odgovornosti.
Abstract (english)
This paper deals with the analysis of consumer habits of the Croatian population in relation to their levels of green norms and environmentally responsible behaviour. The main points of analysis are environmental protection, environmental responsibility and their associated behaviours. Presented are models which deal with the emergence of ecologically responsible behaviours. Ecological responsibility is shown to be a global phenomenon which differs between localities based on local environmental problems. Further a synthesis of earlier research, about environmental problems in various countries and regions, is shown and compared to macroregional observations of environmental priority making a theoretical framework. The stipulated comparison is the framework inside which the results of the Croatian study is shown. Conclusions are made on the basis of comparisons between the countries in previous research and the Croatian results. Using the aforementioned results, and the previous theoretical framework a picture is made from the levels of environmental responsibility for Croatian consumers. It is concluded that distinct categories of consumer can be made in the Croatian sample based on their levels of environmental responsibility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:380586
Study programmeTitle: Marketing management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketing menadžmenta (sveučilišni/a specijalist/specijalistica marketing menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-27 13:57:42