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undergraduate thesis
Karakteristika i primjena neuromarketinških istraživanja
Rijeka: University of Rijeka, Faculty of Economics and Business, 2020. urn:nbn:hr:192:790524
Vučković, Boris
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Vučković, B. (2020). Karakteristika i primjena neuromarketinških istraživanja (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:790524

Vučković, Boris. "Karakteristika i primjena neuromarketinških istraživanja." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:790524

Vučković, Boris. "Karakteristika i primjena neuromarketinških istraživanja." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:790524

Vučković, B. (2020). 'Karakteristika i primjena neuromarketinških istraživanja', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:790524

Vučković B. Karakteristika i primjena neuromarketinških istraživanja [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:192:790524

B. Vučković, "Karakteristika i primjena neuromarketinških istraživanja", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:790524

Metadata
TitleKarakteristika i primjena neuromarketinških istraživanja
Title (english)Characteristics and application of neuromarketing research
AuthorBoris Vučković
MentorMaja Vujičić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada bio je objasniti što je to neuromarketing, kojim se neuromarketinškim alatima koristi i gdje se sve primjenjuje. Također cilj je bio prikazati odabranu literaturu u neuromarketingu od 2015. godine do 2020. godine. Sva literatura sistematizirana je u tablicu i kasnije objašnjena te podijeljena prema korištenom neuromatketinškom alatu. Dodatno je unutar te podjele podijeljena i objašnjena po analiziranom elementu marketing miksa. Opisani su svi radovi i istaknuto je ono najbitnije u njima. Ovaj rad može pomoći u boljem razumijevanju neuromarketinga te su kao primjeri navedena istraživanja u pregledanim radovima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:790524
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-02-12 14:38:33