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master's thesis
Promocija i društvene mreže
Rijeka: University of Rijeka, Faculty of Economics, 2016. urn:nbn:hr:192:197970
Maravić, Vesna
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Maravić, V. (2016). Promocija i društvene mreže (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:197970

Maravić, Vesna. "Promocija i društvene mreže." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:197970

Maravić, Vesna. "Promocija i društvene mreže." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:197970

Maravić, V. (2016). 'Promocija i društvene mreže', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:197970

Maravić V. Promocija i društvene mreže [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:197970

V. Maravić, "Promocija i društvene mreže", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:197970

Metadata
TitlePromocija i društvene mreže
Title (english)Promotion and social networks
AuthorVesna Maravić
MentorIvan Mencer (mentor)
Committee memberIvan Mencer (predsjednik povjerenstva)
Committee memberLara Jelenc (član povjerenstva)
Committee memberGoran Kutnjak (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže su postale globalni fenomen. Iz temelja su promijenile način komunikacije među ljudima. Razvoj društvenih mreža imao je veliki utjecaj na marketing a pogotovo promociju kao dio marketinškog miksa. U ovom radu se govori upravo o promociji putem društvenih mreža. Danas se svi elementi promocijskog miksa osim osobne prodaje primjenjuju i na društvenim mrežama. Zahvaljujući društvenim mrežama komunikacija s potrošačima je postala interaktivna i odvija se u realnom vremenu. Današnja poduzeća moraju prilagoditi poslovanje suvremenim trendovima i biti tamo gdje su i njihovi korisnici što znači na društvenim mrežama.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:197970
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-02 18:02:47