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master's thesis
Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:586077
Rutić, Luka
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Rutić, L. (2022). Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:586077

Rutić, Luka. "Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:586077

Rutić, Luka. "Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:586077

Rutić, L. (2022). 'Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:586077

Rutić L. Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:192:586077

L. Rutić, "Poslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:586077

Metadata
TitlePoslovanje poduzeća Ledo plus d.o.o. na tržištu Španjolske
Title (english)Business of Ledo plus d.o.o. in the Spanish market
AuthorLuka Rutić
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu analizirano je tržište Španjolske kao jedno od potencijalnih tržišta za izvoz sladoleda. Metode koje su korištene u radu su metoda dedukcije, indukcije, komparacije, povijesna metoda, statistička metoda, metoda analize i sinteze te metoda deskripcije. Također, analizirali su se potencijalni konkurenti na inozemnom tržištu i sama tvrtka Ledo plus d.o.o. Odabrana strategija ulaska na inozemno tržište je neizravni izvoz pomoću distributera Transgourmet. Transogurmet je vodeći distributer hrane na potencijalnom tržištu sa mnogo godina iskustva, te je iz tih razloga on i odabran. Na posljetku je izrađena strategija marketing miksa 4P i 4C. Zaključno, koristeći strategiju neizravnog izvoza te pozicioniranjem poduzeća Ledo plus d.o.o. na inozemnom tržištu kao tržišni izazivač, Ledo ima velikih potencijala uspjeti na tržištu Španjolske.
Abstract (english)
This thesis analyzes the Spanish market as one of the potential markets for ice cream exports. The methods used in the paper are methods of deduction, induction, comparison, historical method, statistical method, methods of analysis and synthesis and method of description. Also, the thesis analyzes the potential competitors in the foreign market and the company Ledo plus d.o.o. The chosen strategy of entering the foreign market is indirect export through the distributor Transgourmet. Transogurmet is the leading distributor of food in the potential market with many years of experience, and for these reasons he was chosen. Finally, a 4P and 4C marketing mix strategy was developed. In conclusion, using the strategy of indirect exports and positioning the company Ledo plus d.o.o. in the foreign market as a market challenger, Ledo has great potential to succeed in the Spanish market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:586077
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-06 11:10:34