Seasonality is an occurance characteristic of a number of economic activities, among them especially highlighted in tourism where seasonality is very pronounced. On the Croatian level, as well as on the island of Cres, there is a dominance of a tourist product “sun and sea“. For the purpose of finding a solution on how to decrease seasonality, market research was conducted by a survey questionaire in the camp Kovačine during the peak season, and the results obtained were published in this paper. The aim is to get results which would show guidelines in how to decrease seasonality in tourism, improve the business activities year-round and increase camp competitiveness. The research was conducted in a camp for the very reason that in such a form of accomodation the occurance of seasonality is very pronounced due to being outdoor and there is a high dependency on the main summer season and since there has not been any major progress in the last ten years. Tourist seasonality is not just an attribute of particular destinations but it presents a challenge and a problem to the complete tourism offer that being the reason why strategies are often searched for in order to battle with seasonality. In the future, it is essential to invest in enriching and increasing of the accomodation quality and offer so that the camp and the destination would be highlighted and achieve competative advantage on the market. Reliance on the product of “sun and sea“ will not contribute to the long term advancement in competative positioning nor to the increase of the tourist expenditure. For this purpose, the development of the tourist product and services which can enable an increasing use of existing capacities in the off season is the new direction which should spread and strenghten the activities in the post-season period, as well as developing promotion of the destination offer with the stress being on the period of pre-season and post-season which would increase the tourist expenditures. Key words: