prikaz prve stranice dokumenta The function of political marketing in political apathy minimisation of young voters in Croatia
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master's thesis
The function of political marketing in political apathy minimisation of young voters in Croatia
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:076466
Stipetić-Kalinić, Nika
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Stipetić Kalinić, N. (2022). The function of political marketing in political apathy minimisation of young voters in Croatia (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:076466

Stipetić Kalinić, Nika. "The function of political marketing in political apathy minimisation of young voters in Croatia." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:076466

Stipetić Kalinić, Nika. "The function of political marketing in political apathy minimisation of young voters in Croatia." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:076466

Stipetić Kalinić, N. (2022). 'The function of political marketing in political apathy minimisation of young voters in Croatia', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:192:076466

Stipetić Kalinić N. The function of political marketing in political apathy minimisation of young voters in Croatia [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:192:076466

N. Stipetić Kalinić, "The function of political marketing in political apathy minimisation of young voters in Croatia", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:076466

Metadata
TitleThe function of political marketing in political apathy minimisation of young voters in Croatia
Title (croatian)Funkcija političkog marketinga u minimizaciji političke apatije mladih birača u Hrvatskoj
AuthorNika Stipetić-Kalinić
MentorJasmina Dlačić (mentor)
Committee memberJasmina Dlačić (predsjednik povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
Committee memberIgor Cvečić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Political apathy refers to a general indifference and lack of interest in politics, as well as a lack of participation in political activities and motivation to vote. A high level of political apathy is a severe concern in democratic systems since it can impede a country's growth and progress. Young voters, and all voters in general, can be positively influenced by political marketing. Political marketing is necessary in the democratic system. The purpose of this thesis is to contribute to the postulations of political marketing, political apathy, political participation and voter behaviour. Additionally, the research is used to determine the differences in the level of political apathy among young voters in Croatia by comparing socio-demographic characteristics, such as gender, religion and education. Research results indicate high level of political apathy in Croatia. Also, it is confirmed how higher usage of media has a negative effect on politically apathetic behaviour. Three hypotheses that refer to socio-demographic characteristics are all rejected. Gender, religion and education do not differ political apathy among the Croatian youth.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:076466
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-07 07:59:53