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master's thesis
Izvoz proizvoda Bajadera u Argentinu
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:308192
Kalčić, Erik
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Kalčić, E. (2022). Izvoz proizvoda Bajadera u Argentinu (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:308192

Kalčić, Erik. "Izvoz proizvoda Bajadera u Argentinu." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:308192

Kalčić, Erik. "Izvoz proizvoda Bajadera u Argentinu." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:308192

Kalčić, E. (2022). 'Izvoz proizvoda Bajadera u Argentinu', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:308192

Kalčić E. Izvoz proizvoda Bajadera u Argentinu [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:192:308192

E. Kalčić, "Izvoz proizvoda Bajadera u Argentinu", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:308192

Metadata
TitleIzvoz proizvoda Bajadera u Argentinu
Title (english)Export of Bajadera product in Argentina
AuthorErik Kalčić
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom je radu analizirano tržište Argentine kao potencijalno tržište za izvoz proizvoda Bajadera, čokoladnih pralina koje proizvodi hrvatska kompanija Kraš d.d. Za uspješan plasman proizvoda na međunarodnom tržištu, ponajprije je potrebno analizirati okruženje, potrebe i mogućnosti izvoza u tu zemlju. U radu su provedene PEST analiza, Porterova analiza, analizirani su konkurenti, poduzeće Kraš i odabrana je najpovoljnija strategija ulaska na tržište Argentine. U radu je izabran izlazak na tržište Argentine ustupanjem licence kompaniji Arcor, ponajprije zbog smanjenja troškova koji proizlaze zbog geografske udaljenosti. Osim toga riječ je o kompaniji lideru na Argentinskom tržištu te se pretpostavlja da će to uvelike pomoći brendu Bajadera za pozicioniranje u Argentini.
Abstract (english)
In this paper, the Argentine market is analyzed as a potential market for the export of Bajadera products, chocolate pralines produced by the Croatian company Kraš d.d. For the successful placement of products on the international market, it is first necessary to analyze the environment, needs and possibilities of exporting to that country. In the work, PEST analysis, Porter's analysis were carried out, competitors, Kraš company were analyzed and the most favorable strategy for entering the Argentine market was selected. The paper chose to enter the Argentine market by assigning the license to the company Arcor, primarily due to the reduction of costs arising from the geographical distance. In addition, it is a leading company on the Argentine market, and it is assumed that this will greatly help the Bajadera brand to position itself in Argentina.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:308192
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-03 14:06:05