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master's thesis
Izvoz proizvoda Vinarije Jokić na tržište Austrije
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:401400
Uzelac, Katarina
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Uzelac, K. (2022). Izvoz proizvoda Vinarije Jokić na tržište Austrije (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:401400

Uzelac, Katarina. "Izvoz proizvoda Vinarije Jokić na tržište Austrije." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:401400

Uzelac, Katarina. "Izvoz proizvoda Vinarije Jokić na tržište Austrije." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:401400

Uzelac, K. (2022). 'Izvoz proizvoda Vinarije Jokić na tržište Austrije', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:401400

Uzelac K. Izvoz proizvoda Vinarije Jokić na tržište Austrije [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:192:401400

K. Uzelac, "Izvoz proizvoda Vinarije Jokić na tržište Austrije", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:401400

Metadata
TitleIzvoz proizvoda Vinarije Jokić na tržište Austrije
Title (english)Export of the Jokic Winery products to the Austrian Market
AuthorKatarina Uzelac
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu istražila se strategija ulaska poduzeća Vinarija Jokić d.o.o. na tržište vina u Austriji. U uvodnom dijelu, definirani su problem i predmet istraživanja, temeljna hipoteza, svrha i ciljevi istraživanja, metode koje su korištene za potrebe istraživanja te struktura rada. Zatim, su se istražili osnovni podatci o Austriji. U analitičkom dijelu, uz pomoć PEST analize i Porterovog modela pet konkurentskih sila istražili su se podatci o tržištu te se analizirala konkurencija. Također, analizirano je poduzeće pomoću SWOT analize, uočene su snage, slabosti, mogućnosti i prijetnje poduzeća Vinarija Jokić d.o.o. Perspektivni dio govori o strategiji ulaska na inozemno tržište i marketing miksu. Naposljetku je konstruiran zaključak u kojem su dani odgovori na ključna pitanja i dokazana hipoteza.
Abstract (english)
In this graduate thesis, strategy of Winery Jokic for entering the Austrian market was investigated. In the introductory part, the problem and the subject of the research, basic hypothesis, purpose and goals of the research as well as methods used for the research and the structure of the work are defined. After that, basic data about Austria were also researched. In the analytical part, with the help of PEST analysis and Porter's model of five competing forces, market data were investigated and competition was analyzed. The company was analyzed using SWOT analysis, and the strengths, weaknesses, opportunities and threats of the company Vinarija Jokić d.o.o are detected. The perspective part talks about the strategy of entering the foreign market and about marketing mix. Finally, in the conclusion answers to the key questions were given and the hypothesis is proved.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:401400
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-09 17:05:43