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master's thesis
Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:213277
Vukić, Laura
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Vukić, L. (2022). Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:213277

Vukić, Laura. "Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:213277

Vukić, Laura. "Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:213277

Vukić, L. (2022). 'Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:213277

Vukić L. Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:192:213277

L. Vukić, "Razlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:213277

Metadata
TitleRazlike u percepciji odnosa prema klijentima među pripadnicima različitih generacija u poduzeću
Title (english)Differences in the perception of relationships with clients by different genation whitin the firm
AuthorLaura Vukić
MentorMarija Kaštelan Mrak (mentor)
Committee memberMarija Kaštelan Mrak (predsjednik povjerenstva)
Committee memberDanijela Sokolić (član povjerenstva)
Committee memberNenad Vretenar (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mladi ljudi i nove moderne tehnologije danas pokreću cijeli svijet. Tehnologija se svakodnevno vrlo brzo razvija i nove mogućnosti se otvaraju iznimnom brzinom, i u takvim okolnostima, pogotovo poslovni ljudi moraju biti usklađeni s vremenom i tehnologijom. Pripadnici „Generacije Y“ trenutno su najbrojniji korisnici modernih tehnologija. Digitalni svijet je implementiran u većinu poslovnih procesa, dok se „klasičan“ način komuniciranja i rada sve manje koristi. Promjene se najviše primjećuju kod mladih generacija koje odrastaju i percipiraju svijet kroz internetsku i mobilnu tehnologiju te je njima potpuno normalno korištenje Interneta u svim okolnostima, kao i u svim oblicima aktivnosti, i u svim porama života. U velikom broju raznih organizacija i kompanija susreću se generacije različitih dobnih skupina, mladi, mlađi i stariji zapravo zajedno rade i prilagođavaju se jedni na druge kao i na nove tehnologije. Nadalje, u ovom radu je provedeno istraživanje putem ankete vezano uz stavove pripadnika različitih generacija o odnosima s klijentima. Rezultati su prikazani u obliku grafikona popraćenih tekstualnim objašnjenjima te korelacijskom analizom ovisnosti ispitanih varijabli, kojom se objašnjava kretanje pojedinih varijabli.
Abstract (english)
Young people and new modern technologies are driving the whole world nowadays. Technology is developing very quickly and new opportunities are opening up at an exceptional speed, and in such circumstances, especially business people must be in tune with time and technology. Members of "Generation Y" are currently the most numerous users of modern technologies. The digital world is being used more frequently for any business processes, while the "classic" way of communicating and working is barely being used. The digital way of doing business is rapidly taking over and being switched to from the traditional way. Changes are most noticeable in young generations who are growing up and perceiving the world through Internet and mobile technology, and for them it is completely normal to use the Internet in all circumstances, as well as in all forms of activity, and at all times of life. In a large number of different organizations and companies, generations of different age groups meet, the young, the younger and the older actually work together and adapt to each other as well as to new technologies. In the paper, research was conducted through a survey related to the attitudes of members of different generations and their relations with clients. The results are presented in the form of graphs accompanied by textual explanations and a correlation analysis of the dependence of the tested variables, which explains the movement of individual variables.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:213277
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-12 09:57:35