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master's thesis
Kupovne preferencije generacije Z prema recikliranoj odjeći
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:018127
Beronja, Ana
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Beronja, A. (2022). Kupovne preferencije generacije Z prema recikliranoj odjeći (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:018127

Beronja, Ana. "Kupovne preferencije generacije Z prema recikliranoj odjeći." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:018127

Beronja, Ana. "Kupovne preferencije generacije Z prema recikliranoj odjeći." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:018127

Beronja, A. (2022). 'Kupovne preferencije generacije Z prema recikliranoj odjeći', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:018127

Beronja A. Kupovne preferencije generacije Z prema recikliranoj odjeći [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:192:018127

A. Beronja, "Kupovne preferencije generacije Z prema recikliranoj odjeći", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:018127

Metadata
TitleKupovne preferencije generacije Z prema recikliranoj odjeći
Title (english)Buying preferences of generation Z towards recycled clothing
AuthorAna Beronja
MentorSaša Čegar (mentor)
Committee memberSaša Čegar (predsjednik povjerenstva)
Committee memberDavor Mance (član povjerenstva)
Committee memberDario Maradin (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kako su se generacije kroz povijest razvijale, njihove životne preferencije i životni stil bili su definirani različitim povijesnim i ekonomski važnim događajima, što je tipično i za Generaciju Z. Jedno od esencijalnih obilježja mladih danas briga je za prirodu i okoliš. Ono što generaciju Z odvaja od ostalih prije nje je veća briga za okoliš i svjesnost o klimatskim promjenama koje utječu na globalnu ekonomiju. Ovo je generacija koja se odlučila intenzivno aktivirati na području zaštite okoliša i prirode, a kroz korištenje reciklirane odjeća generacija Z želi utjecati na promjene u modnoj industriji i tako smanjiti njezin utjecaj na okoliš. Uvođenjem eko-dizajna u modnu industriju potrošači su postali svjesniji kako je proizvodnja reciklirane odjeće čimbenik koji može donijeti pozitivne promjene u modnom svijetu, a samim time doprinijeti zaštiti i očuvanju okoliša. S tim u vezi, s povećanjem ponude reciklirane odjeće na tržištu njezina cijena će biti sve prihvatljivija za mlade potrošače.
Abstract (english)
As generations developed throughout history, their life preferences and lifestyle were defined by various historical and economically important events, which is also typical of Generation Z. One of the essential characteristics of young people today is a concern for nature and the environment. What separates Generation Z from others before it is a greater concern for the environment and awareness of climate change affecting the global economy. This is the generation that has decided to become intensively active in the field of environmental and nature protection, and using recycled clothing, Generation Z wants to influence changes in the fashion industry and thus reduce its impact on the environment. With the introduction of eco-design in the fashion industry, consumers have become more aware that the production of recycled clothing is a factor that can bring positive changes in the fashion world, and thus contribute to the protection and preservation of the environment. In this regard, with the increase in the supply of recycled clothing on the market, its price will be more and more acceptable for young consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:018127
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 07:39:19