prikaz prve stranice dokumenta Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji
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master's thesis
Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:788257
Delić, Iva
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Delić, I. (2022). Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:788257

Delić, Iva. "Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:788257

Delić, Iva. "Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:788257

Delić, I. (2022). 'Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 21 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:788257

Delić I. Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 May 21] Available at: https://urn.nsk.hr/urn:nbn:hr:192:788257

I. Delić, "Utjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:788257

Metadata
TitleUtjecaj eko oznaka na pakiranju proizvoda i promidžbe tvrtke u sferi zaštite okoliša na odluku potrošača o kupnji
Title (english)Influence of eco labels on product packaging and company's promotion in the sphere of environmental protection on the consumer's purchase decision
AuthorIva Delić
MentorJasmina Dlačić (mentor)
Committee memberJasmina Dlačić (predsjednik povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
Committee memberŽeljka Marčinko Trkulja (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ekonomija i ekologija – na prvi pogled dvije nespojive znanosti, no dubljom analizom dolazi do izražaja njihova čvrsta povezanost. Kako u prošlosti raste važnost očuvanja okoliša, tako dolazi do pojave ekoloških pokreta, dok se u poslovanje tvrtki uvodi pojam održivog razvoja i postavljaju se ekološki standardi koje svi moraju poštivati. Dolaskom mlađih generacija koje su svjesne posljedica negativnog utjecaja na okoliš, dodatno se podiže svijest o važnosti zaštite prirodnih dobara. Opće prihvaćeno postaje mišljenje o očuvanju okoliša u sadašnjosti, kako bi i buduće generacije imale jednako kvalitetan život. Anketnim istraživanjem provedenim u okviru ovog diplomskog rada zaključuje se kako je većina ispitanika motivirano za kupovinu u tvrtki koja promovira zaštitu okoliša. Također ispitanici su u velikoj mjeri spremni platiti više novaca za proizvod koji ima eko oznaku. U ovom radu utvrđeno je kako eko oznake na pakiranju proizvoda i promidžba tvrtke u sferi zaštite okoliša zaista utječu na odluku potrošača o kupnji proizvoda.
Abstract (english)
Economy and ecology - at first glance two incompatible sciences, but a deeper analysis reveals their strong connection. As the importance of environmental protection grew in the past, ecological movements emerged, while the concept of sustainable development was introduced into the business of companies and environmental standards were set that everyone must respect. With the arrival of younger generations who are aware of the consequences of the negative impact on the environment, the awareness of the importance of protecting natural resources is additionally raised. The opinion about preserving the environment in the present is becoming generally accepted, so that future generations can have an equally quality life. The survey research carried out as part of this master thesis concludes that the majority of respondents are motivated to buy from a company that promotes environment protection and sustainability. Also, respondents are willing to pay more money for a product that has an eco label. This paper identifies that eco labels on product packaging and the company's promotion in the sphere of environmental protection really influence the consumer's decision to purchase the product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:788257
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-21 18:05:57