The real estate market is extremely complex, and participation and business in this segment requires knowledge and expertise. Real estate needs to be seen as part of a portfolio that carries risk and rates of return, and it is very important to align investment objectives with the overall objectives of the portfolio. Real estate is considered one of the most stable types of investment, which is manifested through secure and constant income that depends on various circumstances, primarily risks. Risks are related to market conditions, investment prices, production costs, quality and quantity of products and services, but also unpredictable factors such as political regulations, health crises such as the still current COVID-19 pandemic and geopolitical relations such as the Russia-Ukraine conflict. Wrong investment decisions and pointless planning can result in project failure and company setbacks. The economy is an extremely important factor in terms of investment and is determined by the overall picture of the state's business. Investments include large financial expenditures in the present with the aim of achieving higher cash flows in the future. The aim of this paper is to present the investment project "Sunshine Residence Krk" and analyze the project by financial methods of profitability of the investment project. The housing project "Sunshine Residence Krk" through the analysis of the company's report in the observed period of project implementation proved to be very attractive in terms of high rates of return on investment. Given the market trends and relatively high liquidity in the financial market with very low interest rates on deposits, investors are looking for investments and higher returns. The real estate market shows a rapid upward trajectory that Viking d.o.o. favors in previous business and future projects where they can achieve high rates of return on investment given the trend of rising real estate prices.