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undergraduate thesis
Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:431119
Celizić, Dorotea
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Celizić, D. (2022). Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:431119

Celizić, Dorotea. "Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:431119

Celizić, Dorotea. "Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:431119

Celizić, D. (2022). 'Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 07 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:431119

Celizić D. Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 May 07] Available at: https://urn.nsk.hr/urn:nbn:hr:192:431119

D. Celizić, "Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:431119

Metadata
TitleIzvoz prehrambenog proizvoda Bajadera poduzeća Kraš
Title (english)Export of the Kraš Company's Food Product Bajadera
AuthorDorotea Celizić
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad "Izvoz prehrambenog proizvoda Bajadera poduzeća Kraš" prikazuje izvoz poduzeća Kraš kroz primjer njihove najpoznatije bombonijere - Bajadere. Za analizu je korišten vremenski period od tri godine, odnosno razdoblje od 2019. do 2021. godine. Jedan od ciljeva poduzeća je ojačati konkurentnost na stranim tržištima koja tijekom godina bilježe brži rast u usporedbi s domaćim tržištima. Kraš poduzeće je izrazito izvozno orijentirano te skoro polovicu svojih proizvoda plasiranju na strana tržišta. Unatoč izazovima s kojima se ovo poduzeće suočilo, poduzeće Kraš je zahvaljujući svojoj kvaliteti i iskustvu uspio ostvariti rast na domaćem i stranim tržištima unatoč pandemiji izazvanom virusom COVID-19 koja je ostavila brojne negativne učinke na izvoz roba i usluga. Kontinuirani rast stope izvoza poduzeća Kraš samo je pokazatelj da kvalitete proizvoda osvaja brojne ljude diljem svijeta.
Abstract (english)
The final paper "Export of food product Bajadera of the company Kraš" shows the export of the company Kraš through the example of their most famous candy box - Bajadera. The time period of three years, ie the period from 2019 to 2021, was used for the analysis. One of the company's goals is to strengthen its competitiveness in foreign markets, which has grown rapidly over the years compared to domestic markets. Kraš company is highly export-oriented and sells almost half of its products on foreign markets. Despite the challenges faced by this company, Kraš, thanks to its quality and experience, managed to grow in domestic and foreign markets despite the pandemic caused by the COVID-19 virus, which left many negative effects on exports of goods and services. The continuous growth of the export rate of Kraš is just an indicator that the quality of products is winning over many people around the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:431119
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: International Business
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2022-12-02 09:15:46