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undergraduate thesis
Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu
Rijeka: University of Rijeka, Faculty of Economics and Business, 2022. urn:nbn:hr:192:359652
Njavro, Anđela
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Njavro, A. (2022). Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:359652

Njavro, Anđela. "Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:359652

Njavro, Anđela. "Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:359652

Njavro, A. (2022). 'Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 04 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:359652

Njavro A. Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 May 04] Available at: https://urn.nsk.hr/urn:nbn:hr:192:359652

A. Njavro, "Konkurentnost poduzeća Roche na hrvatskom i globalnom tržištu", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:359652

Metadata
TitleKonkurentnost poduzeća Roche na hrvatskom i globalnom tržištu
Title (english)Competitiveness of the Roche Company on the Croatian and Global Market
AuthorAnđela Njavro
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Farmaceutska i biotehnološka industrija predstavljaju dio medicinskog sektora koji se bavi lijekovima. Industrije imaju širok raspon djelovanja, utječe na poboljšanje kvalitete, razvoj, potiču proizvodnju te prodaju lijekova. Pandemijska kriza izazvana virusom Covid-19, utjecala je na sektor medicine, međutim, sektor se pokazao otpornim na krizno razdoblje. Također, farmaceutska i biotehnološka industrija su pod pritiskom konkurenata, dok se poduzeće Roche uspješno drži svog visokog statusa na hrvatskome i globalnom tržištu. Pri izradi rada su korištene metode analize, sinteze, indukcije, dedukcije, kompilacije, konkretizacije, generalizacije.
Abstract (english)
The pharmaceutical and biotechnology industries represent a part of the medical sector that deals with drugs. Industries have a wide range of activities, affecting the improvement of quality, development, stimulating the production and sale of medicines. The pandemic crisis caused by the Covid-19 virus affected the medical sector, however, the sector proved to be resistant to the crisis period. Also, the pharmaceutical and biotechnology industries are under pressure from competitors, while the company Roche successfully maintains its high status on the Croatian and global markets. The methods of analysis, synthesis, induction, deduction, compilation, concretization, and generalization were used in the preparation of the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:359652
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2022-12-14 10:44:14