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master's thesis
Izvoz proizvoda Kraš d.d. na tržište SAD-a
Rijeka: University of Rijeka, Faculty of Economics and Business, 2023. urn:nbn:hr:192:158353
Durbić, Filip
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Durbić, F. (2023). Izvoz proizvoda Kraš d.d. na tržište SAD-a (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:158353

Durbić, Filip. "Izvoz proizvoda Kraš d.d. na tržište SAD-a." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:158353

Durbić, Filip. "Izvoz proizvoda Kraš d.d. na tržište SAD-a." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:158353

Durbić, F. (2023). 'Izvoz proizvoda Kraš d.d. na tržište SAD-a', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:158353

Durbić F. Izvoz proizvoda Kraš d.d. na tržište SAD-a [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:192:158353

F. Durbić, "Izvoz proizvoda Kraš d.d. na tržište SAD-a", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:158353

Metadata
TitleIzvoz proizvoda Kraš d.d. na tržište SAD-a
Title (english)Export of Kraš d.d. products to the US market
AuthorFilip Durbić
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svaki sudionik u vanjskoj trgovini susreće se s pojmom izvoza. Poduzeća teže osigurati što bolju poziciju na inozemnom tržištu i stvaranje veće konkurentske prednosti. Postizanje tog cilja često se ostvaruje kroz uspješno plasiranje proizvoda na strana tržišta i neprestano poboljšavanje postupka izvoza. U radu se analizira izlazak poduzeća Kraš d.d. na tržište konditorskih proizvoda Sjedinjenih Američkih Država. Cilj istraživanja je pružiti Krašu smjernice za uspješan izvoz na američko tržište. Prilikom provedbe istraživanja korištena je metoda komparacije, generalizacije, specijalizacije, sinteza, povijesna metoda, deskriptivna metoda te analitička metoda. Istraživanje ukazuje da je najbolje koristiti strategiju direktnog izvoza prilikom izlaska na američko tržište konditorskih proizvoda.
Abstract (english)
Each participant in foreign trade encounters the concept of export. Companies strive to secure a better position on the international market and create a greater competitive advantage. Achieving this goal is often realized through successful product placement in foreign markets and continuous improvements of the export process. This paper analyzes the entry of Kraš d.d. into the market of confectionery products in the United States. The research objective is to provide Kraš with guidelines for successful export to the American market. The research was conducted using methods of comparison, generalization, specialization, synthesis, historical method, descriptive method and analytical method. The research suggests that the best export strategy to use when entering the American market of confectionery products is a direct export strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:158353
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-09 13:57:22