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master's thesis
Nogomet i međunarodno poslovanje na primjeru Manchester United F.C.
Rijeka: University of Rijeka, Faculty of Economics and Business, 2023. urn:nbn:hr:192:515197
Pobar, Sven
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Pobar, S. (2023). Nogomet i međunarodno poslovanje na primjeru Manchester United F.C. (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:515197

Pobar, Sven. "Nogomet i međunarodno poslovanje na primjeru Manchester United F.C.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:515197

Pobar, Sven. "Nogomet i međunarodno poslovanje na primjeru Manchester United F.C.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:515197

Pobar, S. (2023). 'Nogomet i međunarodno poslovanje na primjeru Manchester United F.C.', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:515197

Pobar S. Nogomet i međunarodno poslovanje na primjeru Manchester United F.C. [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:192:515197

S. Pobar, "Nogomet i međunarodno poslovanje na primjeru Manchester United F.C.", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:515197

Metadata
TitleNogomet i međunarodno poslovanje na primjeru Manchester United F.C.
Title (english)Football and international business on the example of Manchester United F.C.
AuthorSven Pobar
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
S obzirom na činjenicu da su nogometni klubovi postali globalna poduzeća, nogomet i međunarodno poslovanje su postale dvije vrlo blisko povezane komponente. Klubovi i organizacije zarađuju mnogo novaca kroz unosne sponzorske ugovore, TV prava i ugovore o transferima. Nogomet služi kao ključna platforma za svjetske komercijalne inicijative zahvaljujući međunarodnim natjecanjima kao što su FIFA Svjetsko prvenstvo i UEFA Liga prvaka, koja ne samo da prikazuju elitne talente, već i daju tvrtkama priliku da plasiraju svoje robne marke na globalno tržište.
Abstract (english)
Given the fact that football clubs have become global enterprises, football and international business have become two very closely related structures. Clubs and organizations make a lot of money through external sponsorship deals, TV rights and transfer deals. Football serves as a key platform for global commercial initiatives thanks to international competitions such as the FIFA World Cup and the UEFA Champions League, which not only showcase elite talent but also give companies the opportunity to market their brands globally.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:515197
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-10 12:33:11