Title Zelena ekonomija i pametni gradovi
Title (english) Green economy and smart cities
Author Tamara Orobabić
Mentor Saša Drezgić (mentor)
Committee member Saša Drezgić (predsjednik povjerenstva)
Committee member Helena Blažić Pečarić (član povjerenstva)
Committee member Maja Grdinić (član povjerenstva)
Granter University of Rijeka Faculty of Economics and Business Rijeka
Defense date and country 2023-07-20, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics
Abstract Ovaj rad se bavi istraživanjem veze između zelene ekonomije i pametnih gradova. U današnje vrijeme, gradovi pokušavaju poboljšati kvalitetu života svojih stanovnika ulaganjem u nove tehnologije i zelenu ekonomiju kako bi se zadovoljile potrebe za tehnologijom i održivim upravljanjem gradovima. Pametni gradovi su vizija koja se ostvaruje diljem svijeta te se stvaraju novi pristupi temeljeni na lokalnoj stvarnosti i potrebama, kako bi se osigurao bolji životni standard za građane i stvorilo idealno okruženje za život. U Hrvatskoj, digitalizacija gradova postaje nužnost jer zaostaje za drugim zemljama svijeta. Unatoč tome, postoje značajni napori nekih gradova, koje je potrebno pojačati kako bi se gradovi razvijali u smjeru novih tehnologija, digitalne dinamike i zelene ekonomije. Ovaj rad temelji se na hipotezi koja glasi: Pametni gradovi koji usmjere svoj fokus na učinkovitu implementaciju inicijativa zelene ekonomije pružit će građanima više zadovoljstva i bolju kvalitetu života. U radu će se prikazati na primjeru grada Osijeka, koji je osvojio nagradu Najboljeg grada u kategoriji Eco-city 2021. godine, zavidni rezultati provođenja zelenih inicijativa, kako bi se potaknuli i drugi gradovi da usvoje i što bolje provedu koncept pametnih eko-gradova. Kroz analizu stručne literature i provedenog anketnog upitnika, zaključeno je nekoliko važnih stvari. Ukratko, razvoj pametnih gradova i zelene ekonomije ima značajan utjecaj na zadovoljstvo građana. Primjenom naprednih tehnologija i održivih praksi, gradovi mogu stvoriti zdravije, učinkovitije i ugodnije životno okruženje za svoje stanovnike. Građani Osijeka, radi provedbe zelenih inicijativa, uviđaju poboljšanje u čistoći okoliša, ali i grada općenito. Težnja ka pametnim gradovima i zelenoj ekonomiji presudna je u stvaranju bolje budućnosti za ljude i cjelokupni planet. Neke od stavki na kojima grad Osijek treba poraditi kad se radi o zelenim inicijativama jesu: uvođenje dodatnih mjera kojima se utječe na izazov klimatskih promjena, poboljšanje kvalitete zraka i vode, češće uključivanje građana u samu provedbu zelenih inicijativa i povećanje transparentnosti i odgovornosti pri provedbi ovih inicijativa.
Abstract (english) This paper explores the connection between the green economy and smart cities. Nowadays, cities are striving to enhance the quality of life for their residents by investing in new technologies and the green economy to meet the demands of technology and sustainable urban management. Smart cities are a vision being realized worldwide, creating new approaches based on local realities and needs to ensure a better standard of living for citizens and create an ideal living environment. In Croatia, city digitalization is becoming a necessity as it lags behind other countries worldwide. Nonetheless, there are significant efforts by some cities that need to be intensified to drive cities towards new technologies, digital dynamics, and the green economy. This paper is based on this hypothesis: Smart cities that direct their focus to the effective implementation of green economy initiatives will provide citizens with more satisfaction and a better quality of life. The case study will focus on the city of Osijek, which won the Best Eco-city award in 2021, showcasing impressive results in implementing green initiatives to inspire other cities to adopt and effectively implement the concept of smart eco-cities. Through the analysis of professional literature and a conducted survey questionnaire, several important findings have been concluded. In summary, the development of smart cities and the green economy has a significant impact on citizen satisfaction. By employing advanced technologies and sustainable practices, cities can create healthier, more efficient, and pleasant living environments for their residents. The citizens of Osijek have noticed improvements in environmental cleanliness and the overall city due to the implementation of green initiatives. The pursuit of smart cities and the green economy is crucial for building a better future for people and the entire planet. Some areas that the city of Osijek needs to work on regarding green initiatives include implementing additional measures to address climate change challenges, improving air and water quality, involving citizens more frequently in the implementation of green initiatives, and increasing transparency and accountability in the execution of these initiatives.
Keywords
pametni gradovi
tehnologija
digitalizacija gradova
zelena ekonomija
zadovoljstvo građana
Keywords (english)
smart cities
technology
digitalization of cities
green economy
citizen satisfaction
Language croatian
URN:NBN urn:nbn:hr:192:583849
Study programme Title: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business Course: Marketing Study programme type: university Study level: graduate Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
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Created on 2023-11-14 15:43:11