Beekeeping is an economic activity that, thanks to the pollination activities of bees, significantly affects the increase in the yield of many agricultural crops and the maintenance of the ecosystem. In the European Union, beekeeping is considered one of the important sectors of agriculture, which is confirmed, among other things, by the numerous interventions foreseen in the Strategic Plan within the framework of the Common Agricultural Policy. In the European Union and the Republic of Croatia, there is also a growing interest in beekeeping, which is reflected in the increase in the number of bee colonies and beekeepers in recent years. The growth in the number of bee colonies and beekeepers in the Republic of Croatia is conditioned by the good organization of beekeepers, the growing need of the market and the grants granted in the beekeeping sector. Climatic changes that lead to the appearance of diseases in bees and negatively affect the availability of bee pasture are the cause of the decline in the production of natural honey, which has been present since 2018 in the Republic of Croatia. The European Union and the Republic of Croatia are not self- sufficient in the production of natural honey and beeswax, as indicated by the presence of a foreign trade deficit. Beekeeping as a growing economic branch is faced with the implementation of new technologies that lead to production profitability. In addition, the use of modern technology in the production of bee products improves beekeeping activity, increases the economy of production and improves the quality of bee products. In the paper, the profitability of the production of natural honey, beeswax and propolis with the introduction of modern technologies was shown by conducting its own economic-financial analysis and calculating the economic-market evaluation of the project.