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master's thesis
Strategija internacionalizacije poslovanja start-upa Croatique
Rijeka: University of Rijeka, Faculty of Economics and Business, 2023. urn:nbn:hr:192:767851
Tuškan, Tania
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Tuškan, T. (2023). Strategija internacionalizacije poslovanja start-upa Croatique (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:767851

Tuškan, Tania. "Strategija internacionalizacije poslovanja start-upa Croatique." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:767851

Tuškan, Tania. "Strategija internacionalizacije poslovanja start-upa Croatique." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:767851

Tuškan, T. (2023). 'Strategija internacionalizacije poslovanja start-upa Croatique', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:767851

Tuškan T. Strategija internacionalizacije poslovanja start-upa Croatique [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:192:767851

T. Tuškan, "Strategija internacionalizacije poslovanja start-upa Croatique", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:767851

Metadata
TitleStrategija internacionalizacije poslovanja start-upa Croatique
Title (english)The internationalization strategy of the Croatique startup
AuthorTania Tuškan
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je obrađena tematika odabira optimalne strategije za izlazak start-upa Croatique na međunarodno tržište. Glavni cilj rada je uvidjeti tržišni potencijal start-upa te pronalaženja strategije prilikom koje je potencijal maksimiziran. Koristeći se raznim znanstvenim metodama poput dedukcije, indukcije, metode dokazivanja i opovrgavanja dokazano je kako je najpovoljnija strategija direktne prodaje putem interneta.
Abstract (english)
The paper deals with the topic of choosing the optimal strategy for Croatique start-up entering the international market. The main goal of the work is to see the market potential of the start-up and to find a strategy in which the potential is maximized. Using various scientific methods such as deduction, induction, methods of proof and disproof, it has been proven that the most optimal strategy is direct sales via the Internet.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:767851
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-12-06 07:40:09