In order to gauge customer satisfaction with the content, usability, and general usefulness of digital streaming services, this thesis investigated how Croatian consumers perceive these services. The research, which was influenced by the Technology Acceptance Model (TAM), looked at a market that has grown quickly and prompted concerns about market saturation. According to the study, Croatian consumers now regularly use digital streaming platforms since they are convenient and offer a variety of material. Changes in customer tastes, technical developments, and expanded access to high-speed internet are all responsible for the industry's expansion. The study examined how customers make decisions and found that elements like cost, user interface, and suggestions from family and friends had an impact on the platforms they choose. It stressed how crucial it is to offer a personalized and pleasurable user experience in order to draw in new clients and keep existing ones. The majority of Croatian customers actively utilize streaming services, and an empirical study confirmed that they are happy with the offerings. The research topic of customer satisfaction with content, user experience, ease of use, and usefulness was satisfactory. Although the results showed general satisfaction, the streaming service industry still has room for growth in several areas, such as content discovery, customization algorithms, and price. These upgrades can reduce consumer complaints about excessive prices while also improving customer satisfaction. This research advances knowledge about Croatian consumers' opinions on digital streaming services. For streaming service providers, content producers, and legislators, the knowledge acquired will be useful in enhancing user experiences and advancing the business.