prikaz prve stranice dokumenta The role of internet trade and social networks on the example of Inditex group
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undergraduate thesis
The role of internet trade and social networks on the example of Inditex group
Rijeka: University of Rijeka, Faculty of Economics and Business, 2023. urn:nbn:hr:192:524966
Trumbetić, Kristina
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Trumbetić, K. (2023). The role of internet trade and social networks on the example of Inditex group (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:524966

Trumbetić, Kristina. "The role of internet trade and social networks on the example of Inditex group." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:524966

Trumbetić, Kristina. "The role of internet trade and social networks on the example of Inditex group." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:524966

Trumbetić, K. (2023). 'The role of internet trade and social networks on the example of Inditex group', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:524966

Trumbetić K. The role of internet trade and social networks on the example of Inditex group [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:192:524966

K. Trumbetić, "The role of internet trade and social networks on the example of Inditex group", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:524966

Metadata
TitleThe role of internet trade and social networks on the example of Inditex group
AuthorKristina Trumbetić
MentorSlavomir Vukmirović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This study aims to identify the social networking platforms on the example of Inditex group and ability of the environment to quickly adapt to changes of in-store shopping to online shopping. Mixed research methods (quantitative and qualitative) were used as the instrument of analysing data. This finding is important to show that social networking platforms achieved great results, because customers keep coming back and companies generate increasing revenues despite strong competition. However, this study only reveals the online networking of Inditex group and on the Croatian market. These results shows that product quality does not differ on the Croatian market from other markets and it is evident that this business model is successful.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:524966
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-01-25 17:32:03