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undergraduate thesis
Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas
Rijeka: University of Rijeka, Faculty of Economics and Business, 2023. urn:nbn:hr:192:930894
Augustinović, Tea
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Augustinović, T. (2023). Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:930894

Augustinović, Tea. "Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:930894

Augustinović, Tea. "Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:930894

Augustinović, T. (2023). 'Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:930894

Augustinović T. Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:930894

T. Augustinović, "Utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:930894

Metadata
TitleUtjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas
Title (english)The impact of marketing campaigns on the international competitiveness of Adidas
AuthorTea Augustinović
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se istražuje utjecaj marketinških kampanja na međunarodnu konkurentnost tvrtke Adidas. Kako su raznovrsni marketinški pothvati utjecali na razvoj brenda, poslovnih rezultata, na sam rast tvrtke i poslovanja. Istraživanje je provedeno s ciljem da se prepoznaju marketinški pothvati i njihova važnost na sve čimbenika tržišne vrijednosti. Bez ulaganja u iste, brend, ali i tvrtka ne može rasti i konkurirati. Analizom i sintezom obradili su se prikupljeni podaci, te komparacijom i statističkom metodom rezultati su obrađeni i prikazani. Nakon navedenog, jasno je vidljivo kako bez ulaganja u marketinške aktivnosti, rast brenda, ali i same tvrtke nije moguć. Također, konkuriranje na tržištu, posebice svjetskom nije jednostavno. Upravo zbog toga, dio resursa treba uložiti u predstavljanje i oglašavanje, kako bi se stvorio kontakt sa potrošačima i zadobilo njihovo povjerenje.
Abstract (english)
This work examines the impact of marketing campaigns on the international competitiveness of Adidas. How various marketing ventures affected the development of the brand, business results, and the growth of the company and business itself. The research was conducted with the aim of recognizing marketing ventures and their importance on all factors of market value. Without investing in them, the brand, as well as the company, cannot grow and compete. The collected data were processed through analysis and synthesis, and the results were processed and presented through comparison and statistical methods. After the above, it is clearly visible that without investment in marketing activities, the growth of the brand, as well as the company itself, is not possible. Also, competing on the market, especially the global market, is not easy. Precisely because of this, part of the resources should be invested in presentation and advertising, in order to create contact with consumers and gain their trust and loyalty.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:930894
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-01-26 18:07:21