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undergraduate thesis
Međunarodna konkurentnost Coca-Cole
Rijeka: University of Rijeka, Faculty of Economics and Business, 2023. urn:nbn:hr:192:130412
Grlić, Tea
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Grlić, T. (2023). Međunarodna konkurentnost Coca-Cole (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:130412

Grlić, Tea. "Međunarodna konkurentnost Coca-Cole." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:130412

Grlić, Tea. "Međunarodna konkurentnost Coca-Cole." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:130412

Grlić, T. (2023). 'Međunarodna konkurentnost Coca-Cole', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:130412

Grlić T. Međunarodna konkurentnost Coca-Cole [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:192:130412

T. Grlić, "Međunarodna konkurentnost Coca-Cole", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:130412

Metadata
TitleMeđunarodna konkurentnost Coca-Cole
Title (english)Global competitiveness of Coca-Cola
AuthorTea Grlić
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Glavna karakteristika današnjeg tržišta je konkurentnost. Poduzeća se trude biti što konkurentnija i istaknuti se od konkurencije. Kroz proces globalizacije tvrtke su dobile niz novih mogućnosti, no to im je donijelo i niz izazova za njihova poduzeća. Jedna od tih mogućnosti je sudjelovanje na međunarodnom tržištu. Na međunarodnom tržištu djeluje i međunarodna konkurencija. Međunarodna konkurentnost važna je jer je tvrtkama omogućeno širenje na nova tržišta. U ovome radu objasniti će se međunarodna konkurentnost na primjeru poduzeća Coca-Cola Company i koje sve prepreke na putu ova tvrtka susreće. Također, u nastavku rada poduzeće Coca-Cola je uspoređeno sa svojim najvećim konkurentom te je prikazano njihovo djelovanje na međunarodnom tržištu. U radu su korištene različite metode poput indukcije, dedukcije, komparacije i metode dokazivanja.
Abstract (english)
The main characteristic of today's market is competitiveness. Companies are trying to be as competitive as possible and stand out from the competition. Through the process of globalization, companies have ganied a number of new opportunities, but this has also brought them a number of challenges for their bussines. One of these possibilities is participation in the international market. International competition also operates on the international market. International competitiveness is important because it enables companies to expand into new markets. In this paper, international competitiveness will be explained using the example of the Coca-Cola Company and what obstacles this company faces on its way. Also, in the continuation of the work, the Coca-Cola company is compared with its biggest competitor, and their activity on the international market is shown. In this work there are used different methods such as deduction, induction, comparison and proof methods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:130412
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-01-29 12:14:05