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undergraduate thesis
Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:844168
Rotim, Danijel
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Rotim, D. (2024). Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:844168

Rotim, Danijel. "Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:844168

Rotim, Danijel. "Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:844168

Rotim, D. (2024). 'Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:844168

Rotim D. Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:192:844168

D. Rotim, "Utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:844168

Metadata
TitleUtjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company
Title (english)The impact of intellectual property on the competitivness of the Walt Disney Company
AuthorDanijel Rotim
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-03-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad analizira utjecaj intelektualnog vlasništva na konkurentnost poduzeća The Walt Disney Company. Kroz rad se analizira intelektualno vlasništvo i njegovi aspekti koji su potrebni za razumijevanje njegove važnosti u poduzeću, te u industriji zabave u kojoj se nalazi poduzeće Disney. Pravo na zaštitu intelektualnog vlasništva je kompleksan sustav koji se sastoji od mnogo odrednica. Zakonske odredbe koje ga definiraju se često mijenjaju i ažuriraju s vremenom kako bi osigurali pravilnu zaštitu. Samo posjedovanje intelektualnog vlasništva nije dovoljno da se iz njega izvedu maksimalne pogodnosti i prednosti. Potrebna je stručna i unaprijed oblikovana manipulacija intelektualnim vlasništvom kako bi ono uspješno predstavljalo interese poduzeća. Strategija intelektualnog vlasništva daje prednost poduzećima koja ju implementiraju. Dosadašnji uspjeh Walt Disney Company u industriji zabave proizlazi iz njegove nepokolebljive predanosti stvaranju raznolikih iskustava za svakoga na više platformi. Disney učinkovito štiti svoje intelektualno vlasništvo kroz strategije autorskih prava i zaštitnih znakova, čuvajući ekskluzivnost i integritet svojih kreacija. Uspješno upravljanje svojim masovnim intelektualnim vlasništvom se pokazalo kao najbolja strategija za ovo poduzeće u pokušaju očuvanja relevantnosti u industriji. Osim neprestanog stjecanja intelektualnog vlasništva preuzimanjem i kupovinom, Disney se također oslanja na ulaganje u talente vlastitih zaposlenika i na taj način postiže visoku konkurentnost na tržištu i promiče kreaciju originalnog intelektualnog vlasništva.
Abstract (english)
This thesis analyzes the impact of intellectual property on the competitiveness of The Walt Disney Company. The paper analyzes intellectual property and its aspects that are necessary to understand its importance in the company and in the entertainment industry in which the Disney company is operating. The right to intellectual property protection is a complex system consisting of many determinants. The legal provisions that define it are often changed and updated over time to ensure proper protection. Just owning intellectual property is not enough to derive maximum benefits and advantages from it. Expert and pre-formed manipulation of intellectual property is required in order for it to successfully represent the interests of the company. The intellectual property strategy gives an advantage to companies that implement it. The Walt Disney Company's past success in the entertainment industry stems from its unwavering commitment to creating diverse experiences for everyone across multiple platforms. Disney effectively protects its IP through copyright and trademark strategies, preserving the exclusivity and integrity of its creations. Successfully managing its massive intellectual property has proven to be the best strategy for this company in trying to stay relevant in the industry. In addition to the continuous acquisition of intellectual property through acquisitions and purchases, Disney also relies on investing in the talents of its own employees and thus achieves high competitiveness in the market and promotes the creation of original intellectual property.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:844168
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-03-19 17:50:21