prikaz prve stranice dokumenta Navigating consumer preferences: Understanding consumer behavior in charter companies
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undergraduate thesis
Navigating consumer preferences: Understanding consumer behavior in charter companies
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:473411
Stambulić, Sara
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Stambulić, S. (2024). Navigating consumer preferences: Understanding consumer behavior in charter companies (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:473411

Stambulić, Sara. "Navigating consumer preferences: Understanding consumer behavior in charter companies." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:473411

Stambulić, Sara. "Navigating consumer preferences: Understanding consumer behavior in charter companies." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:473411

Stambulić, S. (2024). 'Navigating consumer preferences: Understanding consumer behavior in charter companies', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:473411

Stambulić S. Navigating consumer preferences: Understanding consumer behavior in charter companies [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:473411

S. Stambulić, "Navigating consumer preferences: Understanding consumer behavior in charter companies", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:473411

Metadata
TitleNavigating consumer preferences: Understanding consumer behavior in charter companies
AuthorSara Stambulić
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Due to its steady and strong growth, studying consumer behavior in the charter sector is essential. As more individuals and families choose to use charter services for their vacations and leisure pursuits, it is crucial for charter businesses to comprehend the factors that influence their decisions and desires. An empirical research conducted in a charter company in the Kvarner area shed a light on consumer preferences and motivations, highlighting the importance of individualized service, feedback from other customers on consumers perceptions and choices, factors beyond one’s control and common elements affecting customer behavior include cost, the aesthetic appeal of the commodities, and the motive for the purchase. By using effective market segmentation strategies and adapting their services to shifting consumer trends, charter firms are able to tailor their offerings to meet a wide variety of customer expectations. To achieve sustainability and competitiveness in a dynamic market, strategic initiatives that suit the changing requirements of the charter industry must be guided by a detailed analysis of the customer.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:473411
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-10-29 16:50:38