prikaz prve stranice dokumenta Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products
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undergraduate thesis
Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:984539
Hunčak, Kornelia
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Hunčak, K. (2024). Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:984539

Hunčak, Kornelia. "Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:984539

Hunčak, Kornelia. "Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:984539

Hunčak, K. (2024). 'Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:984539

Hunčak K. Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:984539

K. Hunčak, "Exploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:984539

Metadata
TitleExploring the Role of TikTok Influencers in Consumer's Purchases of Make-up Products
AuthorKornelia Hunčak
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
In this final thesis, the effectiveness of TikTok influencers in the makeup industry was analyzed. The research was based on qualitative data analysis collected through interviews with individuals who purchased make-up products influenced by TikTok influencers. The aim was to examine the impact of TikTok influencers on consumer trust and purchasing decisions, as well as the perception of authenticity and credibility of promotional content. The results indicated that TikTok influencers significantly affect consumer trust and purchasing decisions, with authenticity and content style being key factors. The study provides insights into the dynamics of TikTok influencers' impact on consumer behavior in the context of make-up product promotion.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:984539
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-11-05 15:36:43