prikaz prve stranice dokumenta Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica
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master's thesis
Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:794513
Kumir, Nika
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Kumir, N. (2024). Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:794513

Kumir, Nika. "Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:794513

Kumir, Nika. "Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:794513

Kumir, N. (2024). 'Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:794513

Kumir N. Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:192:794513

N. Kumir, "Lifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:794513

Metadata
TitleLifestyle poduzetništvo - vrednovanje poduzetničke ideje Kooglica
Title (english)Lifestyle entrepreneurship - evaluation of the entreprenevrial idea of Kooglica
AuthorNika Kumir
MentorMirjana Grčić Fabić (mentor)
Committee memberMirjana Grčić Fabić (predsjednik povjerenstva)
Committee memberSlavomir Vukmirović (član povjerenstva)
Committee memberAntonija Petrlić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poduzetništvo predstavlja ključni pokretač gospodarskog razvoja, inovacija i stvaranja radnih mjesta u suvremenom društvu. Kroz razvoj poduzetničkih ideja i poslovnih modela omogućuje se prilagodba tržišnim uvjetima te otvaranje novih prilika za ekonomski rast. U ovom radu, tema je lifestyle poduzetništvo, s fokusom na vrednovanje poduzetničke ideje poduzeća Kooglica, koje se bavi proizvodnjom personaliziranih kuglica, majica i snježnih kugli. U radu je detaljno objašnjen koncept lifestyle poduzetništva, koji se odnosi na poslovanje vođeno osobnim interesima i stilom života, a ne isključivo maksimizacijom profita. Poduzeće Kooglica je analizirano kao primjer ovakvog poduzetništva, s postavljenom hipotezom da postoji potražnja na tržištu za ovakvim proizvodima. Nakon analize tržišta te provedene ankete među potencijalnim potrošačima hipoteza je potvrđena. Napravljena je i detaljna ekonomsko-financijska analiza, kao i tržišna ocjena projekta, čime je dokazano da je projekt isplativ.
Abstract (english)
Entrepreneurship is a key driver of economic development, innovation and job creation in modern society. Through the development of entrepreneurial ideas and business models, it is possible to adapt to market conditions and to open up new opportunities for economic growth. In this paper, the topic is lifestyle entrepreneurship, with a focus on evaluating the entrepreneurial idea of the company Kooglica, which is engaged in the production of personalized christmas tree ornaments, t-shirts and snow globes. The paper explains in detail the concept of lifestyle entrepreneurship, which refers to business driven by personal interests and lifestyle, and not solely by profit maximization. The company Kooglica was analyzed as an example of this kind of entrepreneurship, with the hypothesis that there is a market demand for such products. After the market analysis and the conducted survey among potential consumers, the hypothesis was confirmed. A detailed economic and financial analysis was made, as well as a market evaluation of the project, which proved that the project is profitable.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:794513
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-12 17:48:38