Tourism marketing is a systematic adjustment policies of tourism enterprises and tourism policies at local, regional, national and international levels to meet the needs of tourists and thus make a profit. The development of tourism is related to a specific area, a specific spatial unit or destination and which is experiencing the development of tourist growth, primarily due to the fact that it has a certain attractiveness that motivates tourist movement. Unfortunately, today it is not enough to have natural and historical attractions, it is necessary to know the features of the market, analyze the needs and desires of potential tourists, and adjust the offer with the appropriate content. By developing attractive tourism products, natural base is most favored in the county and therefore provides added value to the stay of tourists in the county. By implementing marketing channels we are getting to a better positioning in the destination market. Marketing is necessary to be done at the County level and position itself as one destination on the market, rather than as separate cities and municipalities. For this reason, this specialized master's thesis was created and the author wanted to point out the importance of tourism marketing, as well as monitoring trends, which is an extremely important and demanding job that also improves successful online campaign Therefore, this masters thesis includes a review of market conditions, the general offers of destination, trends in tourism, as well as a combination of marketing strategies to be used for strategic positioning and future development of the brand. These studies should reach businesses that are responsible for the development of tourism in the Sibenik-knin County, in order to implement the marketing strategy in positioning the destination as a destination for whole year-round tourism