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master's thesis
Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI)
Rijeka: University of Rijeka, Faculty of Economics, 2017. urn:nbn:hr:192:099060
Vicić, Dorian
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Vicić, D. (2017). Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI) (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:099060

Vicić, Dorian. "Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI)." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:099060

Vicić, Dorian. "Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI)." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:099060

Vicić, D. (2017). 'Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI)', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:099060

Vicić D. Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI) [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:192:099060

D. Vicić, "Poslovno komuniciranje na primjeru Philip Morris Internationala (PMI)", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:099060

Metadata
TitlePoslovno komuniciranje na primjeru Philip Morris Internationala (PMI)
Title (english)Business comunication in case of Philip Morris International
AuthorDorian Vicić
MentorZvonko Čapko (mentor)
Committee memberZvonko Čapko (predsjednik povjerenstva)
Committee memberIvan Uroda (član povjerenstva)
Committee memberDavor Mance (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2017-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Komunikacija je definirana kao razmjena informacija između najmanje dvoje sudionika. Postoji više oblika komunikacije, odnosno komunikacija se može podijeliti na usmenu i pisanu, verbalnu i neverbalnu, formalnu i neformalnu, te eksternu i internu komunikaciju. O kakvoj god podjeli bila riječ, komunikacija prožima sve aspekte ljudskog života, od privatnog do poslovnog. U ovom radu riječ je o poslovnoj komunikaciji, odnosno o komunikaciji koja se odvija na razini poduzeća ili organizacije. Svi oblici komunikacije uključeni su u takav proces, ali najviše je naglasak na formalnoj i neformalnoj komunikaciji, te nadalje na internoj i eksternoj komunikaciji poduzeća, s obzirom da primjerice pojedinac u privatnom životu baš i ne koristi formalnu komunikaciju kao takvu. U radu se navodi primjer za internu i eksternu komunikaciju; poduzeće koje je uzeto za primjer je Philip Morris International. Istraživanje je pokazalo kako Philip Morris kao poduzeće koje se bavi distribucijom duhanskih proizvoda i ima ograničene kanale komunikacije sa svojim potrošačima, ima dobro razvijenu poslovnu komunikaciju, kako unutar poduzeća, tako i izvan njega, te se vrlo dobro plasira na tržište i distribuira svoje proizvode.
Abstract (english)
Communication is defined as the exchange of information between at least two people. There are several forms of communications, ie. communication can be classified into said and written word, verbal and non-verbal, formal and informal, and external and internal communication. It does not matter of which classification of communication is said, communication pervades all aspects of human life, from private to business. Focus of this paper is on business communication, ie. communication which takes place at corporation or organization level. All aspects of communication are included in such process, but the emphasis is on formal and informal, and further on external and internal communication of corporation, since, for example, an individual in private life does not use formal communication as such. This paper gives an example of external and internal communication; corporation used as an example is Philip Morris International. This research has shown that Philip Morris as a corporation engaged in distribution of tobacco products and has limited communication channels with its consumers, has well developed business communication, both inside and outside of corporation, and is very well placed on the market and distributes its products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:099060
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-11 08:37:46