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master's thesis
PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU
Diplomski rad
Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:759703
Bota, Marija
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Bota, M. (2017). PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:759703

Bota, Marija. "PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:759703

Bota, Marija. "PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:759703

Bota, M. (2017). 'PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:759703

Bota M. PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:759703

M. Bota, "PROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:759703

Metadata
TitlePROFILIRANJE I SEGMENTIRANJE POSJETITELJA SINJSKE ALKE PREMA MOTIVACIJI I ZADOVOLJSTVU : Diplomski rad
AuthorMarija Bota
MentorLjudevit Pranić (mentor)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Zbog sve više zasićenog turističkog trţišta, prevelike ponude i pristupačnijeg traţenja šireg izbora dogaĎaja od strane turista, potrebno je obratiti pozornost na odreĎeni aspekt turističke ponude. Jedan od temeljnih izvora konkurentnosti destinacije su manifestacije koje utječu na povećanje i raznolikost ponude kao i na veći doţivljaj i zadovoljstvo gostiju. Suvremeni turisti donose odluke o izboru turističke destinacije ovisno o tome zadovoljava li po nuda njihove potrebe, pruţa li im nezaboravan doţivljaj. Oni ţele upoznati lokalnu kulturu, ţele doći u kontakt s lokalnim stanovništvom, upoznati nacionalni folklor, gastronomiju, posjetiti festivale, muzeje, galerije itd. Sve to čini kvalitetu ponude. Mnoge turističke destinacije susreću se s problemom kako povećati vrijednost sveukupne turističke ponude. Danas su najtraţenije turističke destinacije koje omogućuju turistima bavljenje različitim aktivnostima, koje njeguju tradiciju i prilagoĎavaju ponudu interesima, potrebama, motivaciji i ponašanju turista. Cilj ovog rada je prikazati vaţnost manifestacije Sinjska alka i njenog utjecaja na razvoj turističke destinacije Sinj.
Abstract (english)
Because of the increasingly saturated market expectations, oversupply and approachable seeking a wider choice of events by tourists, it is necessary to pay attention to certain aspects of the tourist offer. One of the main sources of competitive des tinations are events that affect the increase and diversification of supply as well as the greater experience and guest satisfaction. Modern tourists choose their tourist destination depending on the offer that should satisfy their needs or grant them an unforgettable experience. They want to meet a local culture, local people, national folklore, gastronomy; they want to visit festivals, museums, galleries etc. All of the factors are important for the quality offer. Many tourist destinations face the problem of how to increase the value of the overall tourist offer. Today, the most wanted tourist destinations are those that enable tourists to have different activities, cherish the tradition, and tailor their offer to the needs, interests, motivation, and tourists' behaviour. The aim of this study was to show the importance of events in the development of tourist destinations in the case of events Sinjska Alka which is one of the rare events in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:759703
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-09-20 09:47:52