Subject matter of this thesis is to examine application of marketing in the company Bio Pharm Vet Ltd. The final thesis is divided in two base parts. In the theoretical part, basic marketing concepts are discussed: marketing and marketing management, market research, marketing strategies, and in the second part these concepts are analyzed in the example of the company Bio Pharm Vet. In order for Bio Pharm Vet to continue to meet consumer desires, it is important to conduct an analysis of external and internal environments on a regular basis. In order for the company to achieve positive results, it needs to define the goals and determine the business strategy. It is also important to create a better supply than competitors to keep existing customers, but also attract new ones. After a thorough collection of primary and secondary data, the company defines a marketing strategy by which the company achieves a positive business outcome. With proper planning, the company is implementing a marketing mix that will properly position its products and services on the market. In order for a company to meet market demands, it must create a product that will meet all of the consumers requirements. The company needs to properly shape the cost of products and services because it is not just the goal of earning profit, but also satisfying other business segments. With the correct method of advertising (internet advertising), company will acquire new customers.