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master's thesis
POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“
Završni rad
Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:191123
Ražnjević, Hrvoje
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Ražnjević, H. (2017). POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:191123

Ražnjević, Hrvoje. "POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:191123

Ražnjević, Hrvoje. "POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:191123

Ražnjević, H. (2017). 'POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:191123

Ražnjević H. POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:124:191123

H. Ražnjević, "POSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:191123

Metadata
TitlePOSLOVNA ETIKA U PODUZEĆU „TVORNICA KRUHA ZADAR D.D.“ : Završni rad
AuthorHrvoje Ražnjević
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kroz ovaj rad analizirana je poslovna etika u poduzeću „Tvornica kruha Zadar d.d.“ i opisane sve pozitive, ali i negativne strane provoĊenja etike. U prvom djelu rada obraĊeni su teorijski i praktiĉni pojmovi poslovne etike. Vodeći se teorijskim aspektima iz prvoga djel rada u nastavku je obraĊeno trţište pekarskih proizvoda u Hrvatskoj kroz: obujam proizvodnje , ukupne prihode i poloţaj poslovne etike u djelatnosti. Primjena poslovne etike meĊu zaposlenicima ispitana je preko anketnog upitnika koji se sastoji od ĉetiri dijela, a kroz odgovore ispitanika su utvrĊene pozitivne i negativne ĉinjenice u primjeni poslovne etike. Analiziranjem konkurencije i sveukupnog trţišta u kojem djeluje TKZ, i usporeĊujući te rezultate s poslovnim rezultatima TKZ-a, dolazimo do zakljuĉka da poduzeće koje ima problema u pridrţavanju s etiĉkim segmentima , ima problema i s ekonomskim segmentima u poslovanju. Naravno etika nije jedini segment u ostvarivanju pozitivnih poslovnih rezultata ali ako usporeĊujemo konkurencije i prepoznamo pozitivan trenda rasta prihoda u ovoj djelatnosti , dolazimo do ĉinjenice da nesavršenstvo etiĉkog ponašanja u “Tvornici kruha Zadar“ u najmanju ruku usporava poslovni rast.
Abstract (english)
This thesis analyzes the business ethics of the "Tvornica kruha Zadar d.d." and describes all the positive and negative aspects of ethics. The first part of the paper deals with theoretical and practical terms of business ethics. Leading the theoretical aspects of the first work, the following is the market for bakery products in Croatia: volume of production, total income and position of business ethics in the business. The application of business ethics among employees was examined through a questionnaire consisting of four parts, and positive and negative facts in the application of business ethics were identified through respondents' responses. By analyzing the competition and the overall market in which TKZ operates, and comparing these results with TKZ's business results, we come to the conclusion that a company that has problems with adhering to ethical segments has problems with economic segments in business. Of course, ethics is not the only segment in achieving positive business results, but if we compare the competition and recognize the positive trend of revenue growth in this activity, we come to the fact that the imperfection of ethical behavior in the "Tvornica kruha Zadar d.d." at least slows business growth.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:191123
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Financial and Tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2017-11-13 10:21:37