The main purpose of this thesis is to show the importance of resources for the development of hinterland destination - Imotski. The paper is treated with a theory about the tourist brands littoral destination, defined by a holistic approach and presents the most common successes and the most common difficulty in creating a tourism brand of hinterland destinations. The thesis presents the impact of marketing activities on creating a tourist destination brand and the main way of managing the same. It shows the impact of natural resources and other social resources on creating a tourism brand hinterland destinations. As part of the fifth chapter, it presents the main characteristics of the city and the region of Imotski and it presents the natural resources and social resources in details. Empirical research is based on a questionnaire which was conducted among representatives of tour operators and travel agencies (a total of 64 answers were collected). The survey questionnaire had tested satisfaction with the development of the city Imotski and the impact of resources on its development. The analysis of the results show that the respondents are satisfied with existing resources, but in their opinion they are not fully utilized, and in the future, they expect their greater utilization with the aim to become the leading city of Imotski continental destinations in the Dalmatian hinterland. Seen from the aspect of representatives of the tourism community, the development of resources without marketing activities is not sufficient for the development of hinterland destinations. Social networks have an increasing role in advertising, while TV and radio are becoming more and more unpopular.