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undergraduate thesis
ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO
Završni rad
Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:233613
Butigan, Ivana
University of Split
Faculty of economics Split

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Butigan, I. (2018). ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:233613

Butigan, Ivana. "ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:233613

Butigan, Ivana. "ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:233613

Butigan, I. (2018). 'ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:233613

Butigan I. ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:233613

I. Butigan, "ULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:233613

Metadata
TitleULOGA I ZNAČAJ PROCESA DISTRIBUCIJE NA PRIMJERU PODUZEĆA PEMO : Završni rad
AuthorIvana Butigan
MentorMario Pepur (mentor)
MBZ: 274245
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se analizira uloga distribucije na primjeru poduzeća Pemo kao i značaj, odnosno temeljne prednosti i slabosti distribucije. Analiza se vrši u cilju definiranja mogućnosti unapređivanja logistike kao jedne od temeljnih elemenata marketinškog miksa, s obzirom da svaki proizvod mora pronaći svoj put do potencijalnog kupca. Također, važno je utvrditi specifičnosti distribucijskih kanala s aspekta maloprodaje i veleprodaje, veze između logistike i distribucije. Pemo ima vlastitu distribuciju koju je potrebno usklađivati sa trendovima tržišnog razvoja.
Abstract (english)
The paper analyzes the role of distribution on the example of the company Pemo as well as its importance, is the fundamental advantages and weaknesses of the distribution. The analysis is carried out in order to define the possibilities of improving logistics as one of the fundamental elements of a marketing mix, since each product must find its way to a potential buyer. It is also important to determine the specificity of distribution channels from the retail and wholesale aspect, the link between logistics and distribution. Pemo has its own distribution that needs to be aligned with the trends in market development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:233613
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-22 09:10:45