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undergraduate thesis
UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o.
Završni rad
Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:950248
Gotovac, Jospia
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Gotovac, J. (2018). UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:950248

Gotovac, Jospia. "UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:950248

Gotovac, Jospia. "UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:950248

Gotovac, J. (2018). 'UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:950248

Gotovac J. UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:950248

J. Gotovac, "UPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:950248

Metadata
TitleUPRAVLJANJE MARKETINGOM U PODUZEĆU CRO-GO d.o.o. : Završni rad
AuthorJospia Gotovac
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Upravljanje marketingom predstavlja proces planiranja i provođenja stvaranja ideja, proizvoda i usluga, određivanja njihovih cijena, promocije i distribucije kako bi se obavila razmjena koja zadovoljava ciljeve pojedinaca i organizacija. Marketing mix je jedan od glavnih pojmova u modernom marketingu. Ona predstavlja "skup marketinških instrumenata koje tvrtke koriste za postizanje svojih marketinških ciljeva na ciljnom tržištu". Nije jednostavan zbroj različitih instrumenata nego kombinacija instrumenata koji daju sinergistički učinak. Kombinacija instrumenata ili ponuda organizacije stvara određenu sliku s klijentima o organizaciji i njegovim proizvodima i uslugama, odnosno imidžu. Imaginarni marketinški miks je igra u umovima kupaca koja bi trebala biti odraz realnog marketinškog miksa.
Abstract (english)
Marketing management is a process of planning and implementing ideas, products and services, determining their pricing, promotion, and distribution in order to achieve an exchange that meets the goals of individuals and organizations. Marketing is one of the major concepts in modern marketing. It represents "a set of marketing tools that companies use to achieve their marketing goals in the target market". It is not a simple set of instruments but a combination of instruments that give a synergistic effect. The combination of instruments or offerings of an organization creates a specific image of clients about the organization and its products and services, or image. Imaginary marketing mix is a game in the minds of customers that should be a reflection of a real marketing mix.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:950248
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-11-23 09:10:49