In the age of knowledge, organizations increasingly perceive that employees are a resource that provides them competitive advantage in the market. Organizations achieve their goals thanks to their employees. However, in order to recognize them as their the most valuable resource, organizations need to know how to keep their employees motivated. In order to do so, they need to possess necessary competencies and work resources so they can build up a quality motivational system. In order for the company to have a viable and motivating employee motivating system, it is necessary to define the organizational goals and the rewarding system, which is a prerequisite for a good understanding of the motivation of employees. It is very important to monitor the needs and preferences of employees when it comes to work awards. The policy of good interpersonal relationships must be accompanied by attractive wages and incentives, as motivation and pay are closely related. Wage and salary policy must promote good interpersonal relationships, which means that the worker has to pay for merit, closely relating their payments with execution. The secret of the ideal approach to employee motivation is the situational approach, adapting motivation and rewarding employees to a particular situation. It is necessary to recognize what drives each employee individually and to provide him with what will most encourage him. Employee motivation was investigated in the research company in the area of Split in order to conclude that factors have the greatest importance for motivating employees. It turns out that all employess that were subject of this research were women and they are motivated by extrinsic factors of motivation, the most important of which is money, which is not surprising since they are workers at the lowest level in the enterprise hierarchy. Also, it turned out that the assumption of the feasibility of the set sale plan is an important motivational factor for employees. According to that, when employees are optimistic, their level of motivation is very high. It has also been found that company employees are motivated by more incentive awards than warnings and punishments that make a discouraging reward.