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undergraduate thesis
DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU
Završni rad
Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:450892
Rakela, Jure
University of Split
Faculty of economics Split

Institutional repository: REFST

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Rakela, J. (2018). DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:450892

Rakela, Jure. "DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:450892

Rakela, Jure. "DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:450892

Rakela, J. (2018). 'DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:450892

Rakela J. DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:450892

J. Rakela, "DRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:450892

Metadata
TitleDRUŠTVENI SOFTVER: ANALIZA ALATA PRIMJENJIVIH U TURIZMU : Završni rad
AuthorJure Rakela
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Temeljni problem rada je utvrđivanje na koji će se način pružatelji turističkih usluga kvalitetno pozicionirati na društvenim mrežama koje su neizostavan čimbenik u suvremenom oglašavanju i poslovanju. Ciljevi rada su da se uz pomoć literature, korištenja društvenih mreža u svrhu turizma i primjera na internetu istraži način na koji društvene mreže utječu na razvoj turizma i djelatnosti vezane s turizmom. Istraživanje na kojem se ovaj rad referira je pokazalo da su društvene mreže u potpunosti promijenile način komunikacije između pružatelja turističkih usluga i njihovih korisnika. Na društvenim mrežama postoji mogućnost oglašavanja i tu mogućnost koriste turističke agencije kako bi se što lakše približile ciljanim korisnicima i kako bi ih lakše informirale o svojim ponudama. Razvoj interneta i povećanje broja društvenih mreža te rast broja njihovih korisnika donio je niz promjena kod turističkih putovanja, promijenio je način pretrage turističkih destinacija i objekata te zbog toga tvrtke koje se bave turizmom moraju ulagati u marketing, pogotovo u promociju preko društvenih mreža.
Abstract (english)
The main problem of this paper was to determine how tourist service providers position themselves on social network sites that are indispensable factors in modern advertising and business. The emphasis was to use the literature, the use of social networks for tourism and examples on the Internet to research the way social networks affect development of tourism and tourism related activities. The research that this paper refers to has shown that social networks have completely changed the way of communication between tourist services providers and their users. On social network sites there is a possibility of advertising, and this option is used by tourist agencies to make it easier to reach targeted users and to inform them more easily about their offers. The development of the Internet and the increase in the number of social networks and their users brought changes in tourist travels, changed the way of researching for tourist destinations and facilities, and therefore tourist companies have to invest in marketing, especially through social networking.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:450892
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-03 10:34:29