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master's thesis
ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA
završni rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:439756
Perković, Goran
University of Split
Faculty of economics Split

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Perković, G. (2016). ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:439756

Perković, Goran. "ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:439756

Perković, Goran. "ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:439756

Perković, G. (2016). 'ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:439756

Perković G. ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:439756

G. Perković, "ANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:439756

Metadata
TitleANALIZA I UNAPREĐENJE POSLOVANJA HOTELA BRAČKA PERLA : završni rad
AuthorGoran Perković
MentorSmiljana Pivčević (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Završni rad proučava segment turističke industrije - hotel. U radu je prezentirana teorijska podloga o razvoju hotelijerstva, te analiza poslovanja i načini unapređenja poslovanja hotela Bračka Perla. Hotel Bračka Perla je odabran jer je primjer malog obiteljskog hotela kojih je sve više u turističkoj ponudi hrvatske, te se način i rezultati poslovanja mogu preslikati i na druge hotele slične strukture. Da bi se utvrdila uspješnost poslovanja analizirani su svi bitni faktori kao što su struktura i zadovoljstvo gostiju, analiza konkurencije, cjenovna politika te što je najbitnije financijski rezultat poslovanja. Hotel Bračka Perla je uspješno vođen i rezultati su pozitivni ali treba imati na umu da unapređenje poslovanja nikad ne prestaje, da je poboljšanje uvijek moguće, kako bi se držao korak sa rastućom konkurencijom te kako bi se poslovni rezultat još više unaprijedio.
Abstract (english)
This thesis analyses the segment of the tourism industry - hotel. First thing presented is the theoretical background of the development of hotel industry, as well as business analysis and ways to improve management of hotel Bračka Perla. Hotel Bračka Perla is selected as an example of a small family hotel which is increasing segment in Croatia hotel offer, and the type and results of operations can be mapped to other hotels of similar structure. To determine the success of business this thesis analysed all relevant factors such as the structure of guests and guest satisfaction, competitive analysis and pricing policy, and most importantly financial results of hotel operations. Hotel Bračka Perla is successfully conducted and the results are positive, but it should be remembered that the improvement of business never stops and it is always possible to improve management, in order to keep pace with growing competition and to upgrade business result.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:439756
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-09-22 08:59:16