The main purpose of this final work is to present the situation and possibilities of tourism development in the area of Hercegbosanska County. The introductory part presents basic concepts that are essential to know before the elaboration of the topic. Through the work geoclimatic conditions, demography and economy were analyzed, after which the situation of the current tourism offer in this area was analyzed, describing separately attractive elements, communicative elements and then receptive elements. Accordingly, special attention is devoted to the analysis of tourist resources on which the tourism industry is based here. Tourism demand is explained with the help of appropriate tables and graphs and at the end, the recommendations for future development in the conclusion. The main problem is the lack of awareness of tourism potentials and poor valorisation of existing natural and material resources. The purpose of the research is to show which of the existing resources are not valorised, and why not. Limiting factors are lack of local population information, lack of financial resources, poor promotion, lack of co-operation between countries, disorganized management system, and incomplete legislation which is the foundation of the regulation of tourism activity. By correcting disadvantages, Hercegbosanska County has the potential to develop numerous forms of tourism. The main recommendation is to turn all limiting factors into positive effects so that local people know more about tourism as an economy and source of income and that everyone who has the opportunity, involves in tourism activities in this area because of the inexhaustible resources.