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undergraduate thesis
SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU
Završni rad
Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:653087
Šućur, Anamarija
University of Split
Faculty of economics Split

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Šućur, A. (2018). SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:653087

Šućur, Anamarija. "SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:653087

Šućur, Anamarija. "SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:653087

Šućur, A. (2018). 'SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:653087

Šućur A. SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:653087

A. Šućur, "SPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:653087

Metadata
TitleSPECIFIČNOSTI MARKETINGA U ZDRAVSTVENOM TURIZMU : Završni rad
AuthorAnamarija Šućur
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad je usmjeren na istraživanje i definiranje selektivnih oblika turizma, marketinga i njegova utjecaja na zdravstveni turizam. U današnje vrijeme ljudi sve više teže odmoru koji ne uključuje samo sunce i more, već i razne aktivnosti, adrenalin, zabave i usluge koje zadovoljavaju sve njihove želje i potrebe. Svaki od oblika selektivnog turizma je organiziran na način da turistu pruži maksimum zadovoljstva. Zdravstveni turizam, uz odmor u odabranoj destinaciji, svoju ponudu bazira na liječenju, lječilištima, toplicama, bolnicama i drugim zdravstvenim ustanovama. Zdravstveni turizam ima važan društveni značaj. Spaja se ugodno s korisnim, odnosno želja za odlaskom u određenu destinaciju koja je unaprijed određena željom i potrebom za iskorištavanjem zdravstvene njege i skrbi. Marketing, odnosno ulaganje u marketinške aktivnosti, uvelike utječe na razvoj zdravstvenog turizma. Njegov utjecaj prikazan je na primjeru lječilišta Biokovka.
Abstract (english)
This paper focuses on defining and researching selective forms of tourism, marketing and its impact on health tourism. Nowadays people are getting more and more touhg for a holiday that includes not only sun and sea, but also various activities, adrenaline, entertainment and services that meet all their desires and needs. Each of the forms of selective tourism is organized in a way that provide the maximum satisfaction for tourists. Health tourism, with vacation in the selected destination, is based on treatment, health resorts, hospitals and other health facilities. Health tourism has an important social significance. It connects business with pleasure or desire of going to a specific destination that is pre-determined by desire and the need for taking advantage of health care and welfare. Marketing, or investment in marketing activities, greatly influences the development of health tourism. Its influence is illustrated by the example of the Biokovka Spas.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:653087
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-20 10:51:26