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undergraduate thesis
PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU
Završni rad
Split: University of Split, Faculty of economics Split, 2019. urn:nbn:hr:124:125679
Galić, Dario
University of Split
Faculty of economics Split

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Galić, D. (2019). PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:125679

Galić, Dario. "PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:125679

Galić, Dario. "PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:125679

Galić, D. (2019). 'PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:125679

Galić D. PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:125679

D. Galić, "PRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:125679

Metadata
TitlePRIMJENA UMJETNE INTELIGENCIJE U HOTELIJERSKOM POSLOVANJU : Završni rad
AuthorDario Galić
MentorŽeljko Garača (mentor)
MBZ: 148451
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Kako bi zadovoljili personalizirane korisničke potrebe, povećali prihode, smanjili troškove i unaprijedili hotelsku uslugu i ponudu, mnogi hoteli svoje poslovanje svakodnevno unaprjeđuju suvremenim tehnologijama. Čovječanstvo prelazi u razdoblje u kojem moderne tehnologije postaju dostupne svima i raširene su u svim vrstama poslovanja, neke od tih tehnologija dramatično mijenjanju način poslovanja u hotelijerstvu, a to je primjena sustava umjetne inteligencije. Sustavi umjetne inteligencije započeli su svoju primjenu u hotelima diljem svijeta. Primjena se očituje kroz sustave za obavljanje jednostavnih zadataka za usluge gostima, kao i napajanje 'pametnih' hotelskih soba koje se mogu prilagoditi i predvidjeti individualne potrebe gostiju hotela, pametni roboti dostupni korisniku u bilo kojem trenutku i dr. Umjetna inteligencija mijenja tradicionalni pogled na hotelske usluge svojom sposobnošću da pojednostavljuje procese, pruža vrijedne uvide i optimizira boravak gostiju. Primjena sustava umjetne inteligencije u svakodnevnom hotelijerskom poslovanju pokazala je brojne prednosti koje se očituju kroz uštedu troškova s većom učinkovitošću, povećanju prihoda hotela, visoki povrat uloženog, upravljanje kvalitetom usluge, svakodnevna dostupnost informacija potencijalnim korisnicima hotela i dr.
Abstract (english)
To meet personalized customer needs, increase revenue, reduce costs, and enhance hotel service and offerings, many hotels are improving their business on a daily basis with modern technology. Humanity is moving into an era where modern technologies are becoming accessible to all and widespread in all types of business, some of these technologies dramatically changing the way in which the hotel business operates, and that is the application of artificial intelligence systems. Artificial intelligence systems have begun their application in hotels around the world. Application is manifested through systems for performing simple customer service tasks, as well as powering ‘smart’ hotel rooms that can adapt and predict individual guest requirements, smart robots available to the user at any time, etc. Artificial intelligence is changing traditional outlook to hotel services with its ability to streamline processes, provide valuable insights and optimize guest experiences. The application of artificial intelligence in everyday hotel business has shown numerous benefits that are evident through cost savings with greater efficiency, increased hotel revenue, high return on investment, quality of service management, daily availability of information to potential hotel users, etc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:125679
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-21 08:14:37