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master's thesis
UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE
Diplomski rad
Split: University of Split, Faculty of economics Split, 2019. urn:nbn:hr:124:585405
Guzić, Marija
University of Split
Faculty of economics Split

Institutional repository: REFST

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Guzić, M. (2019). UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:585405

Guzić, Marija. "UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:585405

Guzić, Marija. "UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:585405

Guzić, M. (2019). 'UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:585405

Guzić M. UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:585405

M. Guzić, "UČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:585405

Metadata
TitleUČINKOVITOST OGLAŠAVANJA PUTEM DRUŠTVENIH MREŽA NA PRIMJERU HOTELA ZADARSKE ŽUPANIJE : Diplomski rad
AuthorMarija Guzić
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom diplomskom radu analiziran je utjecaj aktivnog korištenja društvenih mreža na poslovanje hotela Zadarske županije. Prvi dio rada donosi teoretski definiran pojam i vrste društvenih mreža te njihovu ulogu u oglašavanju. U drugom dijelu rada pojmovno se određuju hoteli i primjena društvenih mreža u hotelijerstvu, te se navode primjeri iz prakse. Empirijski dio rada donosi analizu i rezultate istraživanja o utjecaju društvenih mreža na performanse poslovanja hotelskog poduzeća i na stupanj povezanosti, odnosno interakcije s gostima. Na temelju provedenog istraživanja može se zaključiti da aktivnosti hotela na društvenim mrežama ne utječu na poslovanje poduzeća i na povezanost, odnosno interakciju s gostima.
Abstract (english)
In this graduate thesis, the influence of active use of social networks on the business operations of the Zadar County Hotel was analyzed. The first part deals with the theoretically defined term and types of social networks and their role in advertising. The second part of the paper defines the hotels and the application of social networks in the hotel industry, and gives examples from practice. The empirical part of the paper presents the analysis and research results on the impact of social networks on the performance of a hotel business and on the degree of connection or interaction with guests. Based on the research, it can be concluded that the activities of the hotel on social networks do not affect the business of the company and the connection, or interaction with guests.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:585405
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-21 10:55:03