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undergraduate thesis
DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor:
završni rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:705321
Perišić, Maja
University of Split
Faculty of economics Split

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Perišić, M. (2016). DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:705321

Perišić, Maja. "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:705321

Perišić, Maja. "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:705321

Perišić, M. (2016). 'DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:705321

Perišić M. DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:705321

M. Perišić, "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:705321

Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad
AuthorMaja Perišić
MentorŽelimir Dulčić (mentor)
MBZ: 95935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Koncept društveno odgovornog poslovanja danas je sve popularniji zahvaljujući globalizaciji te je postao ustaljena praksa poduzeća u razvijenim državama svijeta, a razlog tome je ponajprije korist koju dobivaju svi uključeni u takav način poslovanja. Osim ispunjavanja zakonskih obaveza, DOP znači i investiranje u ljudski kapital, okoliš i odnose sa internom i eksternom okolinom. Učinkovitost primjene društvene odgovornosti očituje se u dobroj i etički prihvatljivoj komunikaciji sa svim interesno-utjecajnim skupinama čime se postiže bolje okruženje, doprinosi zajednici te povećava uspješnost poslovanja. U Hrvatskoj taj koncept još uvijek nije dovoljno razvijen no potencijala za daljnji napredak ima. Kao dobar primjer iz prakse može se navesti Atlantic Grupa čija se društvena odgovornost očituje kroz dobre odnose sa zaposlenima i investitorima te doprinos zajednici i okolišu.
Abstract (english)
Today, the concept of corporate social responsibility is becoming increasingly popular thanks to globalization and has become a common practice at firms in developed countries of the world, and the reason is primarily benefit by getting everyone involved in such a way of doing business. In addition to meeting legal requirements, DOP means and investing in human capital, environment and relations with internal and external environment. Effectiveness of social responsibility is reflected in the good and ethically acceptable communication with all interest-influential groups resulting in a better environment, contributing to the community and increase business efficiency. In Croatia, the concept is still not sufficiently developed but the potential for further progress exists. As a good example of the practice can be given Atlantic Group whose social responsibility manifested through good relations with employees and investors and contribute to the community and the environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:705321
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-09-28 12:19:54